Beer - Brazil - August 2017


#1312622

N/A

Mintel

$ 3995

In Stock

The beer market is passing through a transition period in Brazil. As general consumption declines, with consumers concerned about health and interested in alternatives to standard beers, brands have the opportunity to expand their portfolio, offering more healthful, lighter options and a greater variety of flavors to appeal to consumers in different segments. In addition, companies should invest in explanatory packaging and contents, in order to educate consumers while inviting them to new experiences.