Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the European Construction Industry 2012-2013: Survey Intelligence


#131819

47pages

Timetric

$ 700

In Stock


Synopsis

  • This report is the result of an extensive survey drawn from Timetrics exclusive panel of leading construction industry executives from Europe. The opinions and forward looking statements of 106 industry executives have been captured in our in-depth survey, of which 37% represent director and C-level respondents
  • The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations
  • The geographical scope of the research is European - drawing on the activity and expectations of leading industry players across countries in Europe
  • The report covers data and analysis on construction industry supplier marketing spend activity, marketing and sales behaviors and strategies in 2012
  • Key topics covered include construction industry supplier marketing spend activity, annual marketing budgets, planned change in marketing expenditure, future investment in media channels, suppliers' future investment in marketing and sales technology, marketing and sales behaviors and strategies in 2012, key marketing objectives of suppliers for 2012, essential amendments to marketing activities in 20122013, best uses of new media for business prospects and critical success factors for choosing a marketing agency

Summary

Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the European Construction Industry 2012-2013: Survey Intelligence is a new report by Timetric that analyzes how industry spending activities and marketing and sales behavior and strategies in the European construction are set to change in 20122013. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by supplier and company turnover.

Scope

The report features the opinions of European construction industry respondents related to the following:

  • Construction industry supplier marketing spend activity
  • Annual marketing budgets: construction industry suppliers
  • Planned change in marketing expenditure
  • Future investment in media channels
  • Suppliers' future investment in marketing and sales technology
  • Marketing and sales behaviors and strategies in 2012
  • Key marketing objectives of suppliers for 2012
  • Essential amendments to marketing activities in 20122013
  • Best uses of new media for business prospects
  • Critical success factors for choosing a marketing agency

Reasons To Buy

Provides insights into the construction industry spending activities and marketing behavior in Europe

Key Highlights

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TABLE OF CONTENT

1 Introduction

1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Europe Construction Industry Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Construction Industry Supplier Marketing Spend Activity
2.1 Annual Marketing Budgets: Construction Industry Suppliers
2.1.1 Annual marketing budgets by supplier responses
2.1.2 Annual marketing budgets by company turnover
2.2 Planned Changes in Marketing Expenditure
2.2.1 Planned changes in marketing expenditure by suppliers
2.2.2 Planned change in marketing expenditure levels by company turnover
2.3 Future Investment in Media Channels
2.3.1 Future investment in media channels by suppliers
2.3.2 Future investment in media channels by company turnover
2.4 Suppliers' Future Investment in Marketing and Sales Technology
2.4.1 Planned investment in marketing and sales technologies by suppliers
2.4.2 Planned investment in marketing and sales technologies by company turnover

3 Marketing and Sales Behaviors and Strategies in 2012
3.1 Key Marketing Objectives of Suppliers for 2012
3.1.1 Key marketing objectives by suppliers
3.1.2 Key marketing objectives by company turnover
3.2 Essential Amendments to Marketing Activities in 20122013
3.2.1 Amendments to marketing activities by suppliers
3.2.2 Amendments to marketing activities by company turnover
3.3 Best Uses of New Media for Business Prospects
3.3.1 Best uses of new media by suppliers
3.3.2 Best uses of new media by company turnover
3.4 Critical Success Factors for Choosing a Marketing Agency
3.4.1 Critical success factors by suppliers
3.4.2 Critical success factors by company turnover

4 Appendix
4.1 Full Survey Results
4.2 Methodology
4.3 Contact Us
4.4 About Timetric
4.5 Disclaimer

Table 1: Europe Construction Industry Survey Respondents by Company Type, 2012
Table 2: Buyer Respondents by Job Role (%), 2012
Table 3: Buyer Respondents by Company Turnover (%), 2012
Table 4: Supplier Respondents by Job Role (%), 2012
Table 5: Buyer Respondents by Company Turnover (%), 2012
Table 6: Annual Marketing Budgets: Construction Industry Suppliers (%),2012
Table 7: Annual Marketing Budgets by Company Turnover (%), 2012
Table 8: Planned Change in Marketing Expenditure: Construction Industry Suppliers (%), 2012
Table 9: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012
Table 10: Future Investment by Media Channels: Construction Industry Suppliers (%), 2012
Table 11: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2012
Table 12: Planned Investment in Marketing and Sales Technologies by Turnover (%), 2012
Table 13: Key Marketing Objectives: Construction Industry Suppliers (%), 2012
Table 14: Amendments to Marketing Activities by Suppliers (%), 20122013
Table 15: Amendments to Marketing Activities by Company Turnover (%), 20122013
Table 16: Best Uses of New Media by Suppliers (%), 2012
Table 17: Best Uses of New Media by Company Turnover (%), 2012
Table 18: Critical Success Factors: Construction Industry Suppliers (%), 2012
Table 19: Critical Success Factors by Company Turnover (%), 2012
Table 20: Future Investment by Media Channels: Construction Industry Suppliers (%), 2012

Figure 1: Annual Marketing Budgets: Construction Industry Suppliers (%),2012
Figure 2: Annual Marketing Budgets by Company Turnover (%), 2012
Figure 3: Planned Change in Marketing Expenditure: Construction Industry Suppliers (%), 2012
Figure 4: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012
Figure 5: Future Investment by Media Channels: Construction Industry Suppliers (%), 2012
Figure 6: Future Investment in Media Channels by Company Turnover (% Increase Responses), 2012
Figure 7: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2012
Figure 8: Key Marketing Objectives: Construction Industry Suppliers (%), 2012
Figure 9: Key Marketing Objectives by Company Turnover (%), 2012
Figure 10: Amendments to Marketing Activities by Suppliers (%), 20122013
Figure 11: Best Uses of New Media by Suppliers (%), 2012
Figure 12: Critical Success Factors: Construction Industry Suppliers (%), 2012