Supplier Marketing Spend Activity in the European Construction Industry 2012-2013: Survey Brief


#131825

36pages

Timetric

$ 700

In Stock


Synopsis

  • This report is the result of an extensive survey drawn from Timetrics exclusive panel of leading construction industry executives from Europe. The opinions and forward looking statements of 106 industry executives have been captured in our in-depth survey, of which 37% represent director and C-level respondents
  • The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations
  • The geographical scope of the research is European - drawing on the activity and expectations of leading industry players across countries in Europe
  • The report covers data and analysis on construction industry supplier marketing spend activity
  • Key topics covered include annual marketing budgets, planned change in marketing expenditure, future investment in media channels and suppliers' future investment in marketing and sales technology

Summary

Supplier Marketing Spend Activity in the European Construction Industry 2012-2013: Survey Brief is a new report by Timetric that analyzes how supplier marketing spend activities in the European construction industry are set to change in 20122013. This report gives you access to the annual marketing budgets: construction industry suppliers, planned change in marketing expenditure, future investment in media channels, suppliers' future investment in marketing and sales technology. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Scope

The report features the opinions of European construction industry respondents related to the following:

  • Annual marketing budgets: construction industry suppliers
  • Planned change in marketing expenditure
  • Future investment in media channels
  • Suppliers' future investment in marketing and sales technology

Reasons To Buy

Benchmark sales and marketing spend with industry peers to effectively determine strategy

Key Highlights

NA
TABLE OF CONTENT

1 Introduction

1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Europe Construction Industry Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Construction Industry Supplier Marketing Spend Activity
2.1 Annual Marketing Budgets: Construction Industry Suppliers
2.1.1 Annual marketing budgets by supplier responses
2.1.2 Annual marketing budgets by company turnover
2.2 Planned Changes in Marketing Expenditure
2.2.1 Planned changes in marketing expenditure by suppliers
2.2.2 Planned change in marketing expenditure levels by company turnover
2.3 Future Investment in Media Channels
2.3.1 Future investment in media channels by suppliers
2.3.2 Future investment in media channels by company turnover
2.4 Suppliers' Future Investment in Marketing and Sales Technology
2.4.1 Planned investment in marketing and sales technologies by suppliers
2.4.2 Planned investment in marketing and sales technologies by company turnover

3 Appendix
3.1 Full Survey Results
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 Disclaimer

Table 1: Europe Construction Industry Survey Respondents by Company Type, 2012
Table 2: Buyer Respondents by Job Role (%), 2012
Table 3: Buyer Respondents by Company Turnover (%), 2012
Table 4: Supplier Respondents by Job Role (%), 2012
Table 5: Buyer Respondents by Company Turnover (%), 2012
Table 6: Annual Marketing Budgets: Construction Industry Suppliers (%),2012
Table 7: Annual Marketing Budgets by Company Turnover (%), 2012
Table 8: Planned Change in Marketing Expenditure: Construction Industry Suppliers (%), 2012
Table 9: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012
Table 10: Future Investment by Media Channels: Construction Industry Suppliers (%), 2012
Table 11: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2012
Table 12: Planned Investment in Marketing and Sales Technologies by Turnover (%), 2012
Table 13: Future Investment by Media Channels: Construction Industry Suppliers (%), 2012

Figure 1: Annual Marketing Budgets: Construction Industry Suppliers (%),2012
Figure 2: Annual Marketing Budgets by Company Turnover (%), 2012
Figure 3: Planned Change in Marketing Expenditure: Construction Industry Suppliers (%), 2012
Figure 4: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012
Figure 5: Future Investment by Media Channels: Construction Industry Suppliers (%), 2012
Figure 6: Future Investment in Media Channels by Company Turnover (% Increase Responses), 2012
Figure 7: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2012