Global Banking Industry Outlook Survey 2012-2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies




$ 2000

In Stock


  • This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents.
  • The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Middle East and Africa.
  • Key topics covered include economic outlook, business confidence, threats and opportunities in the industry, key growth markets and high demand products. 
  • The report covers data and analysis on company marketing budgets, marketing and sales strategies, and business practices.
  • In the report, companies identify factors to maintain their business and the key actions being taken by industry players to overcome the leading business threats.
  • The report examines current practices and provides future expectations over the next 1224 months.
  • The report provides qualitative analysis of the critical business success factors and vital channels for growth and contains full survey results.

Global Banking Industry Outlook Survey 20122013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies is a new report by Timetric and VRL that extensively analyzes how the media spend, marketing, sales strategies, practices and business planning of banks are set to change in 20122013. This report provides information on the current size of marketing and advertising budgets of global banks and views into how spending by financial institutions will change, providing an insight into marketing behavior. In addition, the report also identifies future growth areas for banks and other financial institutions, and investigates M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions and business priorities. The report also provides access to information categorized by company type, region and size.


The report features the opinions of global banking industry respondents related to the following:

  • Revenue growth and future developments in business structure
  • Merger and acquisition activity
  • Change in staff recruitment activity
  • Key regions of growth
  • High demand products and vital channels of growth
  • Business concerns and success factors
  • Annual marketing budgets and change in marketing expenditure
  • Future spending outlook on media channels
  • Marketing agency selection criteria
Reasons To Buy

  • Benchmark your sales and marketing spend with industry peers to effectively determine strategy.
  • Identify the specific marketing approaches your competitors are using to win business.
  • Better promote your business by aligning your capabilities and business practices with your customers changing needs.
  • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of banking industry companies.
  • Project how the industry will grow, consolidate and where it will stagnate.
  • Uncover the business outlook, key challenges and opportunities identified by banks and other institutional investors in the industry.
Key Highlights

  • A total of 58% respondents from banks and 64% from other financial institutions expect an increase or significant increase in the level of merger and acquisition activity.
  • China, India, Brazil and Russia are the emerging markets that are expected to offer the strongest growth opportunities to the global banking industry. China has been identified as the leading emerging market by 47% of bank respondents.
  • In total, 42% of respondents from banks expect an increase in their marketing budgets in 20122013, while 38% of respondents from other financial institutions expect no change in their marketing expenditure.