Russian Market of Fitness Services Marketing Research



IndexBox Marketing Ltd

$ 3200

In Stock

The number of fitness clubs in the country is more than 2 thousand, about one third of which are located in the capital. With a population of 12 - 13 million people, in Moscow the level of penetration of fitness services amounts to only 3%. The world average for large cities is about 6 - 16%. Until 2008, the Russian market for fitness services had been continuously growing at a very high pace - at least 20% growth per year. But the crisis somewhat slowed down this growth and in 2009 there was even a reduction in services. However, 2010 is characterized by positive trends. Experts predict that by 2011 the market will have already recovered to the pre-crisis volumes.