Country Profile: Spirits Sector in Thailand




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Country Profile: Spirits Sector in Thailand


GlobalDatas "Country Profile: Spirits Sector in Thailand", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

Thailand accounted for 3.8% share in the Asia-Pacific Spirits sector in 2016. The Thai Spirits sector is driven by growing tourism, high employment rate and a large base of middle aged population. Of all the markets, Whiskey is the largest in value terms, whereas the Vodka market is forecast to register the fastest growth during 2016-2021. Food & Drinks Specialist accounted for the leading share in the distribution of spirits in the country. Glass is the most commonly used package material in the Thai Spirits sector. 100 Pipers, Crown 99, Hong Thong and Benmore are the leading market players in the sector.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle.


- Thailand Spirits sector accounted for a volume share of 3.8% of the regional (Asia-Pacific) market, in 2016.
- Of the eight markets, Whiskey was the largest market , while Vodka is expected to grow the fastest during 2016-2021.
- Food & Drinks Specialists accounted for the largest volume share in the distribution of Spirits.
- The top five brands in Thailand Spirits sector accounted for 6.9% volume share in 2016
- 100 Pipers is the leading brand in volume terms.
- Glass is the most commonly used package material in Thailand Spirits sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.