Country Profile: Hot Drinks Sector in Germany


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Country Profile: Hot Drinks Sector in Germany

Summary

The rising purchasing power led by economic growth in the country is attributed to the growth of the sector. Of all the markets, Hot Coffee is not only the largest in both value and volume terms but also forecast to be the fastest growing market in value terms during 2016-2021. Paper & Board is the most commonly used package material in the German Hot Drinks sector, while Carton - Folding is the only primary outer type used in 2016. Jacobs Douwe Egberts, Melitta Group and Alois Dallmayr are the leading market players in the German Hot Drinks sector.

GlobalDatas Country Profile report on the Hot Drinks sector in Germany provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot drinks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.

Scope

- The Hot Drinks sector in Germany accounted for 25% volume share in the Western European region in 2016
- Germany ranks third on the extent of fragmentation
- The top five brands accounting for a 12.4% share in 2016.
- The per capita consumption of Hot Drinks is higher in Germany compared to the global and regional level
- Per capita consumption of Hot Coffee is higher compared to Hot Tea in Germany
- Paper & Board is the most commonly used package material in the German Hot Drinks Sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Hot Drinks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Germany in the global and regional context 3
3.1. Germanys share in the Global and Western EuropeanHot Drinks sector 3
3.2. Germany compared to other leadingcountries in Western Europe 4
4. Market size analysis - Hot Drinks Sector 5
4.1. Value and volume analysis - Hot Drinks sector in Germany 5
4.2. Per capita consumption -Germany compared to Western Europeand globally 6
4.3. Value and volume analysisby markets in the Hot Drinks sector 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Hot Coffee 10
5.3. Market analysis: Hot Tea 13
5.4. Market analysis: OtherHot Drinks 16
6. Distribution analysis 18
6.1. Distribution channel share analysis: Hot Drinks Sector 18
6.2. Distribution channel share analysis: Hot Coffee 19
6.3. Distribution channel share analysis: Hot Tea 20
6.4. Distribution channel share analysis: OtherHot Drinks 21
7. Competitive landscape 22
7.1. Brand share analysis by sector 22
7.2. Brand share analysis by markets 25
7.3. Brand share analysis by category 30
7.3.1. Hot Coffee 30
7.4. Private label share analysis 33
8. Packaging analysis 35
8.1. Packaging share and growth analysis by package material 35
8.2. Packaging share analysis by package material 36
8.3. Packaging share and growth analysis by pack type 37
8.4. Packaging share analysis by pack type 38
8.5. Packaging share and growth analysis by closure type 39
8.6. Packaging share analysis by closure type 40
8.7. Packaging share and growth analysis by primary outer type 41
8.8. Packaging share analysis by primary outer type 42
9. Macroeconomic analysis 43
9.1. GDP per Capita 46
9.2. Population and population growth 47
9.3. Consumer Price Index 48
9.4. Population breakdown by age 49
10. Consumer graphics 50
10.1. Consumption by Gender 50
10.2. Consumption by Age 51
10.3. Consumption by Education 52
10.4. Consumption by Degree of Urbanization 53
11. Methodology 54
12. Definitions 55
13. Appendix 60
14. About GlobalData 73
15. Disclaimer 74
16. Contact Us 75

List of Tables
Table 1: Growth analysis by markets, 2016-2021 8
Table 2: Value analysis of the Hot Coffee market by categories, 2011-2021 11
Table 3: Volume analysis of the Hot Coffee market by categories, 2011-2021 12
Table 4: Value analysis of the Hot Tea market by categories, 2011-2021 14
Table 5: Volume analysis of the Hot Tea market by categories, 2011-2021 15
Table 6: Value analysis of the Other Hot Drinks market by categories, 2011-2021 17
Table 7: Volume analysis of the Other Hot Drinks market by categories, 2011-2021 17
Table 8: Brand Value and Volume - Hot Drinks sector, 2016 23
Table 9: Brand Value and Volume - Hot Coffee market, 2016 26
Table 10: Brand Value and Volume - Hot Tea market, 2016 28
Table 11: Brand Value and Volume - Other Hot Drinks market, 2016 29
Table 12: Brand Value and Volume - Coffee Beans category, 2016 30
Table 13: Brand Value and Volume - Instant Coffee category, 2016 31
Table 14: Brand Value and Volume - Roast and Ground Coffee category, 2016 32
Table 15: Consumption of Hot Drinks by gender and markets (Million Kg, 2016) 50
Table 16: Consumption of Hot Drinks by age and markets (Million Kg, 2016) 51
Table 17: Consumption of Hot Drinks by education and markets (Million Kg,2016) 52
Table 18: Consumption of Hot Drinks by degree of urbanization and markets (Million Kg, 2016) 53
Table 19: Market Definitions 55
Table 20: Category Definitions 56
Table 21: Channel Definitions 58
Table 22: Market Value for Hot Coffee - by category ( Million) 2011-2021 60
Table 23: Market Value for Hot Coffee - by category (US$ Million) 2011-2021 60
Table 24: Market Volume for Hot Coffee - by category (Million Kg) 2011-2021 61
Table 25: Market Value for Hot Tea - by category ( Million) 2011-2021 61
Table 26: Market Value for Hot Tea - by category (US$ Million) 2011-2021 62
Table 27: Market Volume for Hot Tea - by category (Million Kg) 2011-2021 63
Table 28: Market Value for Other Hot Drinks - by category ( Million) 2011-2021 64
Table 29: Market Value for Other Hot Drinks - by category (US$ Million) 2011-2021 64
Table 30: Market Volume for Other Hot Drinks - by category (Million Kg) 2011-2021 64
Table 31: Sector Value for Hot Drinks - by market ( Million) 2011-2021 65
Table 32: Sector Value for Hot Drinks - by market (US$ Million) 2011-2021 65
Table 33: Sector Volume for Hot Drinks - by market (Million Kg) 2011-2021 67
Table 34: Hot Drinks Sales Distribution in Germany - by Markets ( Million), 2016 68
Table 35: Package Material (in Million pack units) 68
Table 36: Pack Type (in Million pack units) 69
Table 37: Closure Type (in Million pack units) 69
Table 38: Primary Outer Type (in Million pack units) 70
Table 39: Exchange Rates: (US$-), 2011-2021 71
Table 40: GDP Per Capita (), 2011-2016 71
Table 41: Population, 2011-2016 71
Table 42: Consumer Price Index, 2011-2016 72
Table 43: Age Profile (in Millions), 2016 72

List of Figures
Figure 1: Volume share of Germany in the global and Western EuropeanHot Drinks sector, 2011-2021 3
Figure 2: Germany compared to the other top four countries in Western Europe - market size, growth, and competitive landscape 4
Figure 3: Market size analysis by value and volume, Hot Drinks sector, 2011-2021 5
Figure 4: Per capita consumption in Germany compared to global and Western European average, 2011-2021 6
Figure 5: Value and volume growth analysis by markets, 2016-2021 7
Figure 6: Per capita consumption (by markets) in Germany compared to global and Western Europeanaverage, 2016 9
Figure 7: Value and volume growth analysis, Hot Coffee market, 2011-2021 10
Figure 8: Value and volume growth analysis, Hot Tea market, 2011-2021 13
Figure 9: Value and volume growth analysis, OtherHot Drinksmarket, 2011-2021 16
Figure 10: Distribution channel share (value), Hot Drinks Sector, 2011-2016 18
Figure 11: Distribution channel share (value), Hot Coffeemarket, 2011-2016 19
Figure 12: Distribution channel share (value), Hot Tea market, 2011-2016 20
Figure 13: Distribution channel share (value), OtherHot Drinks market, 2011-2016 21
Figure 14: Leading brands in the GermanHot Drinks sector, value and volume share, 2016 22
Figure 15: Leading brands in the Hot Coffee market, value and volume share, 2016 25
Figure 16: Leading brands in the Hot Tea market, value and volume share, 2016 27
Figure 17: Leading brands in the Other Hot Drinks market, value and volume share, 2016 29
Figure 18: Private label penetration by markets (value terms), 2016 33
Figure 19: Growth analysis, private label and brands, (2011-2016) 34
Figure 20: Packaging share and growth analysis by package material, 2011-2021 35
Figure 21: Use of package material by markets (in pack units), 2016 36
Figure 22: Packaging share and growth analysis by pack type, 2011-2021 37
Figure 23: Use of pack type by markets (in pack units), 2016 38
Figure 24: Packaging share and growth analysis by closure type, 2011-2021 39
Figure 25: Use of closure type by markets (in pack units), 2016 40
Figure 26: Packaging share and growth analysis by primary outer type, 2011-2021 41
Figure 27: Use of primary outer type by markets (in pack units), 2016 42
Figure 28: Relative comparison of countries based on PEST analysis 43
Figure 29: Germanys GDP per capita, 2011-2016 46
Figure 30: Population growth in Germany, 2011-2016 47
Figure 31: Consumer Price Index, Germany, 2010-2016 48
Figure 32: Age Profile, Germany, 2016 49
Figure 33: Consumption of Hot Drinks by gender, Germany, 2016 50
Figure 34: Consumption of Hot Drinks by age, Germany, 2016 51
Figure 35: Consumption of Hot Drinks by education, Germany, 2016 52
Figure 36: Consumption of Hot Drinks by degree of urbanization, Germany, 2016 53
Figure 37: About GlobalData 73