Country Profile: Wine Sector in Turkey




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Country Profile: Wine Sector in Turkey


In 2016, the Turkish Wine sector accounted for 2.9% volume share in the Eastern Europe region. The sector is forecast to grow at a CAGR of 4.3% in value terms during 2016-2021. Of all the three markets, Still Wine is the largest in value terms, whereas Fortified Wine market is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets accounted for the leading volume share in the distribution of Wine products in the country. Glass is the most commonly used packaging material. Kavaklidere Saraplari and Mey Industry and Trade Inc are the leading market players in the Turkish Wine sector

GlobalDatas Country Profile report on the Wine sector in Turkey provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.


- The Wine sector in Turkey is forecast to grow at 4.3% CAGR in value terms during 2016-2021
- Per capita consumption of wine is low in Turkey when compared to regional and global levels
- Hypermarkets & Supermarekst led the distribution of Wine in Turkey
- Kavaklidere Saraplari accounts for the majority share in the Turkish Wine sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.