Country Profile: Wine Sector in New Zealand




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Country Profile: Wine Sector in New Zealand


The New Zealand Wine sector accounted for a volume share of 2.8% of the regional (Asia-Pacific) market in 2016. The sector is led by Still Wine market in both value and volume terms, while Sparkling Wine is expected to be the fastest growing market during the forecast period (2016-2021). The top five brands in the New Zealand Wine sector accounted for 17.5% volume share in 2016, with Church Road, Villa Maria and Vidal being the top players. Hypermarkets & Supermarkets accounted for the leading share in the distribution of Wine in the country. Glass is the most commonly used packaging material in the sector.

GlobalDatas Country Profile report on the Wine sector in New Zealand provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.


- The New Zealand Wine sector accounted for a volume share of 2.8% of the regional (Asia-Pacific) market, in 2016.
- Of the three markets, Still Wine was the largest in value terms, while Sparkling Wine market is expected to grow at the fastest CAGR, during 2016-2021.
- Hypermarkets & Supermarkets was the leading distribution channel in the New Zealand Wine sector.
- The top five brands in the New Zealand Wine sector accounted for a 17.5% volume share in 2016.
- Glass is the most commonly used package material in the sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.