A detailed market research report on the China beer industry. Researched and published by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the China beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What makes this report unique and essential to read?
The China Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
Key Market Issues
- This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the China Beer industry. Data includes volumes from 2007 to 2011, plus forecasts for 2012, enabling historical and current trend analysis.
- This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, and beer type.
- This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
- This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for ten major brewers.
- This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, and multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices, are also included.
- China's beer market is dominated by major companies such as CRSB, Tsingtao Brewery Co Ltd, Anheuser-Busch InBev (A-BInBev) and Beijing Yanjing Beer Group Corp (Yanjing).
- Companies also face competition from counterfeit brands, which generally target lower income consumer groups.
- Beer producers in China have raised product prices during 2011 as they fight soaring raw material costs and low profit margins.
- Given the country's preference for high strength baijiu, health and safety issues associated with alcohol are a concern.
- The PRC government only recently enacted a minimum drinking age and laws that prohibit the consumption of alcohol among children. In 2006, the government introduced a law that bans the sale of alcoholic beverages to consumers below the age of 18.
- The top four companies in China's beer sector are consolidating by acquiring smaller firms to gain market share and access to lower-tier cities in China.
- The consolidation of the industry continues, with a growing number of significant mergers and acquisitions involving increased investment by leading brewers in the market.
- More local brewers are entering the premium segment and the trend for major Chinese breweries is to push into the premium beer market.
- Retail prices have increased in 2011 due to the continuing rise of costs, and competition is fiercer.
- Most sales of imported beer are on-premise and so this increase in imports was driven by the improved performance of on-premise channels.