Nicaragua Beer Market Insights 2012




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Product Synopsis

A detailed market research report on the Nicaragua beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises high level market research data on the Nicaragua beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What makes this report unique and essential to read?
The Nicaragua Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Nicaragua Beer industry. Data includes volumes from 2007 to 2011, plus forecasts for 2012, enabling historical and current trend analysis.
  • This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, and beer type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
  • This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for ten major brewers.
  • This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, and multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices, are also included.

Key Market Issues
  • Nicaragua has been a country in which most consumers drink rum such as Flor de Caa and, consequently, brewers see these as the main competitor brands.
  • Political instability, however, remains a threat due to the perceived unpredictable behaviour of President Daniel Ortega.
  • Consumption per capita still remains low, but there is a lot of opportunity to stimulate growth.
  • Nicaragua is an undeveloped market in terms of innovation.
  • On-premise is expected to lose share towards off-premise, as consumers prefer to purchase their products at more economical prices and consume at their own homes.

Key Highlights
  • Even though inflation meant higher prices, beer consumption in Nicaragua had a positive growth.
  • Imports of beer continue to maintain a positive trend, growing higher than the overall category. Most imports come from Guatemala, where AmBev has located its plant, from which it exports products such as Brahva and Brahva Beats to Nicaragua.
  • Traditional stores remain as an important distribution channel, followed by large modern retail.
  • Most of the beers sold in Nicaragua are from mainstream brands.