Panama Beer Market Insights 2012




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Product Synopsis

A detailed market research report on the Panama beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises high level market research data on the Panama beer industry, published by Canadean. The report covers the total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What makes this report unique and essential to read?

The Panama Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Panama Beer industry. Data includes volumes from 2007 to 2011, plus forecasts for 2012, enabling historical and current trend analysis.
  • This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
  • This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for ten major brewers
  • This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
  • No new product activity in 2011.
  • In 2010 prices remained almost stable, which is unsustainable for manufacturers.
  • Local brands are very well positioned, indicating that it is unlikely that any imported brands will be able to outperform them in the near future.
  • The off-premise market represents 70% of the total market, while on-premise has the remaining 30%.
Key Highlights
  • Beer imports grew by 11% in 2011, a decrease from the 18% of 2010. This reduced growth rate was due to the aggressive position of the local brewers.
  • The Panamanian beer market grew by 5% in 2011, exceeding 2010 growth. This growth is mainly due to the expansion in capacity of both brewers, which can now supply the real demand of the country.
  • Prices in the off-premise market grew by 3% while the prices in the on-premise channel grew by 1%.
  • Mainstream represents 93% of the market, followed by Premium with 4% and Super premium with 3%.
  • Certain tax benefits to imported products and licensed beer production has allowed the Panamanians to consume international brands, such as Miller, at a more affordable price.