Slovenia Beer Market Insights 2012




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Product Synopsis

A detailed market research report on the Slovenia beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises high level market research data on the Slovenia beer industry, published by Canadean. The report covers the total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
After the positive development in the first half of 2011, when GDP growth was driven by the export industry,GDP contracted in the second half of 2011 and Slovenia landed in a recession again by the end of the year. Consumer confidence remained low, with some oscillations reducing the consumer propensity to buy.

What are the key drivers behind recent market changes?
Retailers recognised the attractiveness of this segment, launching beer mixes under their Private Labels. Mercator even found a contract bottler abroad to copy the taste of the most popular local beer mix flavour in the market.

What makes this report unique and essential to read?
The Slovenia Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Slovenia Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
  • This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
  • This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for ten major brewers
  • This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
  • Slovenia landed in a recession again by the end of the year. Consumer confidence remained low, with some oscillations reducing the consumer propensity to buy.
  • At the beginning of the new century beer consumption started to decline, threatened by increased softdrinks consumption and the trend towards healthier life styles.
  • Beer experienced decline again with the outbreak of the economic crisis in 2009.
  • The increase of an excise duty in April 2012 could have a further negative effect on consumption.
  • Consumers, producers and retailers will be facing an exceptionally challenging year in 2012. A moderate contraction of beer consumption is expected, as consumers are likely to remain cautious in their buying habits, threatened by another wave of the economic crisis and declining purchasing power.

Key Highlights
  • In 2011, beer recorded gains of 1.5%, driven by a boost in Radler (beer mixes) consumption.
  • Other positive drivers were a long and hot summer and the marketing activities of major breweries, while difficult economic conditions and low consumer confidence continued.
  • Radler flavours, which were introduced in 2010 and 2011, made the segment vibrant, while the traditional lemon flavour remained low in volume.
  • Beer is increasingly consumed by the younger and middle aged generations in traditional wine areas.
  • However, beer fared quite well. After two consecutive years of contraction, beer consumption edged forward by 1.5%, stimulated by an extraordinary long period of hot and warm weather.