Spain Beer Market Insights 2012




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Product Synopsis

A detailed market research report on the Spain beer industry. Researched and published by Canadean. 

Introduction and Landscape

Why was the report written?

This report comprises high level market research data on the Spain beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing. 

What is the current market landscape and what is changing?
The reduced spending power of stretched consumers has seen a rise of smarter shopping attitudes in the off-premise market, with Private Labels and leading brands implementing price-oriented promotions. Manufacturers updated packaging, and utilised heavy advertising and sponsoring to increase visibility at point of sale. 

What are the key drivers behind recent market changes?
Increased competition and higher stakes between breweries to entice consumers due to reluctance to spend on consumables such as beer, which has led to product development and the targeting of new consumer groups.

What makes this report unique and essential to read?
The Spain Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Spain Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
  • This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
  • This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for ten major brewers
  • This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
  • The reduced spending power of stretched consumers has seen a rise of smarter shopping attitudes in the off-premise market
  • The consumption of beer with tapas has remained important in terms of on-premise consumption in 2011. This trend has been supported by the marketing activities of brewers and bar proprietors.
  • Leading brands have continued to add to their product value through innovative packaging
  • New consumer groups, such as young women, seniors and even teens under 18 (for soft drinks vending), were targeted through non-alcoholic beer and shandy lines.
  • The off-premise channels are increasingly important for beer producers since consumers shift from on-premise to at home or on-the-go beer consumption.

Key Highlights

  • The beer category remained stable seeing 0.3% growth from 2010 to 2011 due to leading brands implementing an active upsizing strategy.
  • Alcoholic beverages are forecast to decline by 1% in 2012 due to the difficulties beer producers will face if they continue to use upsizing strategies, which will erode their margins.
  • Flavour is more important than alcohol content; Spain has one of the highest consumption levels of non-alcoholic beers in Europe.
  • In both on/off-premise channels 25cl-33cl is the most popular size. In Horeca draught servings are usually 25cl while refillable/non-refillable glass bottles and cans are generally 33cl.
  • The trend to partly replace on-premise consumption with at home consumption for reduced spending has become more prominent throughout 2011, benefitting the super-premium brands.
Table of Content

Market Context 
Market Environment 
The Consumer Palate 
All Commercial Beverages 
Legislation and Taxation  
Market Parameter Tables 
Population Size and Growth 1983-2014F 
West Europe Population Size and Growth 2001-2012F 
Economic Indicators 2003-2013F 
West Europe Commercial Beverage Consumption - Per Capita, 2001-2012F 
West Europe Commercial Beverage Consumption - Per Capita - % Share, 2001-2012F 
West Europe Beverage Consumption Per Capita - Growth, 2002-2012F 
Legislation and Taxation Tables 
Table 1.5.1 - Taxation Base 
Table 1.5.3 - Legal controls on Beer 
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011 
Market Updates  
Beer Key Facts 
Market Size 
Market Valu 
Segmentation 2011 
Distribution 2011 
Packaging 2011 
Market Commentary 
Current and Emerging Trends  
Imports and Exports  
Top 10 Beer Brands - Volume, 2009-2011  
Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011  
Licensed Brand Owners and Licensees  
Brand Analysis  
Private Label/Private Label Producers  
New Products Activity  
Chart - Leading Brewers/Importers, 2011  
Market Structure  
Chart - Consumption by Pack Material/Type, 2011  
Packaging Trends  
Chart - Distribution by Channel, 2011  
Chart - Consumption by Price Segment, 2011  
Market Valuation and Pricing  
Beer Market Valuation (Local Currency), 2010-2012F  
Distribution Trends 
Distribution and Pricing Tables 
Table 3.4.1 - Outlet Universe for Beer - Number / % Share, 2007-2011 
Table 3.4.2 - Outlet Universe For Beer By Turnover - Value / % Share, 2007-2011  
Table 3.7 - Leading Retail Groups for Beer, 2011 
Table 3.8A - Leading Distributors/Drinks Wholesalers, 2011 
Table 3.8B - Leading Beer Importers, 2011  
Table 3.9 - Trade Margin Build-Up Model  
Table 3.10.1 - Selected Consumer Beer P 
Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012 
Beer Data Tables 
Commercial Beverage Consumption - per Capita - Litres, 2001-2012F 
Commercial Beverage Consumption - per Capita - % Share, 2001-2012F 
Commercial Beverage Consumption - per Capita - Growth, 2001-2011  
Commercial Beverage Consumption - Million Litres, 2001-2012F 
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F 
Beer Production/Trade/Consumption, 2001-2012F 
Beer Production/Trade/Consumption - Growth, 2001-2012F 
Consumption of FABs and Cider, 1999-2012F 
Beer Foreign Trade By Country (Imports), 2008-2012F  
Beer Foreign Trade By Country (Exports), 2008-2012F 
Beer Market Valuation (Local Currency), 2010-2012F 
Beer Consumption by Local Definition, 2008-2012F 
Beer Consumption by Standard Price Segmentation, 2008-2012F 
Beer Consumption by Alcoholic Strength, 2008-2012F 
Beer Consumption by Type, 2008-2012F 
Beer Consumption by Geographic Scope, 2008-2012F 
Beer All Trademarks, 2007-2011 
Beer Brands by Local Definition, 2007-2011 
Beer Brands by Standard Price Segment, 2007-2011 
Beer Brands by Alcoholic Strength, 2007-2011 
Beer Brands by Type, 2007-2011 
Beer Imported Brands by Origin, 2007-2011 
Beer Licensed Brands, 2007-2011 
Beer Private Label Brands, 2007-2011 
Beer Trademark Owners, 2007-2011  
Beer Local Operators, 2007-2011 
Beer Leading Brewers/Importers, 2007-2011 
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012F 
Beer Distribution: On vs Off Premise, 2008-2012F 
Brewer Profiles 
Compania Cervecera de Canarias SA Brand Volumes, 2007-2011 
Grupo Damm Brand Volumes, 2007-2011 
Mahou-San Miguel Brand Volumes, 2007-2011 
Heineken Espana Brand Volumes, 2007-2011 
Hijos De Rivera SA Brand Volumes, 2007-2011 
La Zaragozana Brand Volumes, 2007-2011