Switzerland Beer Market Insights 2012




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Product Synopsis

A detailed market research report on the Switzerland beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises high level market research data on the Switzerland beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
There is a new interest in beer and the brewing tradition. The demand for variety is driving the growth of new local beers with new tastes

What are the key drivers behind recent market changes?
This trend has been caused by the frustration of Swiss consumers regarding the acquisitions of Swiss beer brands to foreign owned multinationals, and a renewed awareness of the Swissbeer tradition.

What makes this report unique and essential to read?
The Switzerland Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Switzerland Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
  • This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
  • This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for ten major brewers.
  • This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
  • Looking back at 2011, the strong Swiss Franc put pressure on prices and increased imports from Germany, France and Portugal causing local brewers to lose volume.
  • Small regional brewers with less than 5,000 hl per year, increased market share and volume. However, volumes were so small that their presence was not felt by leaders Heineken and Feldschlsschen.
  • Swiss brewers lost share in the market to imported beer. Imports increased again to reach a new high of 23%share, 1% more than the previous year.
  • The trend towards quick service restaurants and away from traditional gastronomy put pressure on volumes and margins, leading Feldschlsschen to announce a price increase in May 2012.
  • Tougher restrictions on the sale of alcohol to minors have been put in place, as well as a liberalization on the production of alcohol, adapting it to modern times and measures.

Key Highlights

  • Small regional brewers with less than 5,000 hl per year, increased market share and volume.
  • The Swiss beer market is mature with consumption relatively flat.
  • There is a new interest in beer and the brewing tradition. The demand for variety is driving the growth of new local beers with new tastes
  • Organisations have been created with the goal of increasing the number and variety of beers brewed in the country.
  • The trend towards diversity can be seen in the increase of the number of registered breweries in Switzerland.
Table of Content

Market Context
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameters Tables
Population Size and Growth 1983-2014F
West Europe Population Size and Growth 2001-2012F
Economic Indicators 2003-2013F
West Europe Commercial Beverage Consumption - Per Capita, 2001-2012F
West Europe Commercial Beverage Consumption - Per Capita - % Share, 2001-2012F
West Europe Beverage Consumption Per Capita - Growth, 2002-2012F
Legislation and Taxation Tables
Table 1.5.1 - Taxation Base
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Market Background Briefing
Beer Definitions by Type - Local Segmentation
Beer Definitions by Type - Standard Price Segmentation
Beer Definitions by Type - Alcoholic Strength
Beer Definitions by Type - Beer Type
Beer Definitions by Type - Local, National and International
Market Update
Beer Key Facts
Market Size
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
Market Commentary
Current and Emerging Trends
Imports and Exports
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importers, 2011
Market Structure
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
Distribution and Pricing Tables
Table 3.8 - Leading Importers and Distributors, 2011
Table 3.9 - Trade Margin Build-Up Mode
Table 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012
Beer Data Tables
Commercial Beverage Consumption - per Capita - Litres, 2001-2012F
Commercial Beverage Consumption - per Capita - % Share, 2001-2012F
Commercial Beverage Consumption - per Capita - Growth, 2001-2011
Commercial Beverage Consumption - Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption - Growth, 2001-2012F
Consumption of FABs and Cider, 2001-2012F
Beer Foreign Trade By Country (Imports), 2008-2012F
Beer Foreign Trade By Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012F
Beer Distribution: On vs Off Premise, 2008-2012F
Brewer Profiles


Auslaendische Biere Brand Volumes, 2007-2011

Feldschlsschen Brand Volumes, 2007-2011

Heineken Switzerland Brand Volumes, 2007-2011

Brauerei Locher AG Brand Volumes, 2007-2011

Schutzengarten Brand Volumes, 2007-2011
Smaller Brewers