A detailed market research report on the Switzerland beer industry. Researched and published by Canadean.
Why was the report written?
This report comprises high level market research data on the Switzerland beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing. What is the current market landscape and what is changing?
There is a new interest in beer and the brewing tradition. The demand for variety is driving the growth of new local beers with new tastesWhat are the key drivers behind recent market changes?
This trend has been caused by the frustration of Swiss consumers regarding the acquisitions of Swiss beer brands to foreign owned multinationals, and a renewed awareness of the Swissbeer tradition.What makes this report unique and essential to read?
The Switzerland Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and Benefits
Key Market Issues
- This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Switzerland Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
- This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.
- This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
- This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for ten major brewers.
- This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
- Looking back at 2011, the strong Swiss Franc put pressure on prices and increased imports from Germany, France and Portugal causing local brewers to lose volume.
- Small regional brewers with less than 5,000 hl per year, increased market share and volume. However, volumes were so small that their presence was not felt by leaders Heineken and Feldschlsschen.
- Swiss brewers lost share in the market to imported beer. Imports increased again to reach a new high of 23%share, 1% more than the previous year.
- The trend towards quick service restaurants and away from traditional gastronomy put pressure on volumes and margins, leading Feldschlsschen to announce a price increase in May 2012.
- Tougher restrictions on the sale of alcohol to minors have been put in place, as well as a liberalization on the production of alcohol, adapting it to modern times and measures.
- Small regional brewers with less than 5,000 hl per year, increased market share and volume.
- The Swiss beer market is mature with consumption relatively flat.
- There is a new interest in beer and the brewing tradition. The demand for variety is driving the growth of new local beers with new tastes
- Organisations have been created with the goal of increasing the number and variety of beers brewed in the country.
- The trend towards diversity can be seen in the increase of the number of registered breweries in Switzerland.