Vietnam Beer Market Insights 2012




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Product Synopsis

A detailed market research report on the Vietnam beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises high level market research data on the Vietnam beer industry, published by Canadean. The report covers the total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What makes this report unique and essential to read?
The Vietnam Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced on-the-ground industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Vietnam Beer industry. Data includes volumes from 2007 to 2011, plus forecasts for 2012, enabling historical and current trend analysis.
  • This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
  • This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for ten major brewers
  • This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel, and selected consumer beer prices are also included.

Key Market Issues
  • The new taxation policy introduced in 2010 has had a profound impact on the overall business environment of the Vietnamese beer industry. Small local brewers are the most affected, as the new policy will reduce the competitive edge of their discounted products.
  • The economic downturn and high inflation rates have meant a difficult year for the beer industry in Vietnam.
  • There are few types of light beer in the market, limiting the choice for women consumers.
  • Although international brands have enhanced their presence in the Vietnamese market, local players still dominate and try to consolidate their leading positions.
  • The beer market in Vietnam is becoming more sophisticated, with increasing competitive advantages for existing players and an even tougher environment for newcomers.
Key Highlights
  • In 2011, on-premise channels accounted for 70% of all beer consumption in Vietnam.
  • A busier lifestyle, higher income levels, more outlets and a higher number of outdoors catering events have caused on-premise consumption to outweigh off-premise.
  • In recent years, many brewers have introduced new glass beer products into the market, most significantly, the 33cl package size. Among metal can size, 33cl remains the most popular, however, the 50cl metal can has gained acceptance amongst consumers.
  • Since the Special Consumption Tax rate reduced from 75% to 45%, imported beers have found a broader way to enter the Vietnamese market.
  • Mainstream beer has remained the most popular price point in the Vietnamese market. While the mainstream, premium and super-premium have all increased consumption, the discount segment is on a declining trend.