Tobacco Company Profile - Eastern Company, 2017


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GlobalData

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Tobacco Company Profile - Eastern Company, 2017

Summary

"Tobacco Company Profile - Eastern Company, 2017", is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Egyptian and global market. The report analyzes the market size and structure of Eastern Company in Egypt and globally, based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise. Key companies and consumer trends are also analyzed.

Established in 1920, Eastern Company is the sole cigarette manufacturer in Egypt. A joint-stock company, it is still under state control, but has been partially privatized. Eastern retains a significant share of a relatively large Egyptian cigarette market. In addition to producing its own cigarette brands, the best known of which is Cleopatra, it manufactures some 19 leading foreign brands under license. The company derives most of its volume from the Egyptian market. Although it has historically had a strong export profile, this has diminished since the beginning of this decade. Overall, EC will continue to see moderate growth rates as Egypt's population continues to grow; increasing the number of smokers.

Scope

- EC cigarette production stood at 60.3 billion pieces in 2016, the highest since 2010.
- The company accounted for almost 75% of the total Egyptian cigarette market.
- EC almost exclusively focuses on the domestic market with exports only accounting for 0.1 billion pieces in 2017.

Reasons to buy

- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.