Marketing Spend Activity in the Global Cards and Payments Industry 20122013: Survey Brief


#137251

34pages

Timetric

$ 700

In Stock

Synopsis

This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading cards and payments industry executives. The opinions and forward looking statements of 60 industry executives have been captured in our in-depth survey, of which 65% represent directors, departmental heads and C-level respondents

The research is based on primary survey research conducted by Timetric and VRL accessing B2B panels comprised of senior decision makers and leading companies

The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East

The report covers data and analysis on cards and payments industry marketing expenditure activity
Key topics covered include annual marketing budgets, planned change in marketing expenditure and future investment in media channels

Summary

Marketing Spend Activity in the Global Cards and Payments Industry 20122013: Survey Brief is a new report by Timetric and VRL that analyzes how spending activities are set to change in 20122013 in the cards and payments industry. This report gives you access to the annual marketing budgets, planned change in marketing expenditure and future investment in media channels. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Scope

  • The report features the opinions of global cards and payments industry respondents related to the following:
  • Annual marketing budgets
  • Planned change in marketing expenditure
  • Future investment in media channels

Reasons To Buy

  • Benchmark your sales and marketing spend with industry peers to effectively determine strategy

Key Highlights

NA
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents

2 Cards and Payments Industry: Marketing Expenditure Activity
2.1 Annual Marketing Budgets
2.2 Planned Change in Marketing Expenditure
2.3 Future Investment in Media Channels

3 Appendix
3.1 Full Survey Results
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 About VRL Financial News
3.6 Disclaimer
Table 1: Global Cards and Payments Industry Respondents by Job Role (%), 2012
Table 2: Global Cards and Payments Industry Respondents by Company Turnover (%), 2012
Table 3: Annual Marketing Budgets in the Global Cards and Payments Industry (%), 2012
Table 4: Planned Change in Marketing Expenditure in the Global Cards and Payments Industry (%), 20122013
Table 5: Future Investment in Media Channels in the Global Cards and Payments Industry (%), 20122013
Table 6: Survey Results Closed QuestionsFigure 1: Annual Marketing Budgets in the Global Cards and Payments Industry (%), 2012
Figure 2: Planned Change in Marketing Expenditure in the Global Cards and Payments Industry (%), 20122013
Figure 3: Future Investment in Media Channels in the Global Cards and Payments Industry (%), 20122013