Country Profile: Hot Drinks Sector in Romania


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Country Profile: Hot Drinks Sector in Romania

Summary

Robust economy, higher disposable income, rising private consumption coupled with an expanding retail sector are the key growth drivers for Romanian Hot Drinks sector. Of the three markets, Hot Coffee is the largest in both value and volume terms, while the Other Hot Drinks market is forecast to register the fastest growth in value terms during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Hot Drinks in the country. Flexible Packaging is the most commonly used package material in the sector, and is forecast to register the fastest growth during 2016-2021. Jacobs Douwe Egberts, Strauss Group Ltd., and Tchibo GmbH are the leading market players in the Romanian Hot Drinks sector.

GlobalDatas Country Profile report on the Hot Drinks sector in Romania provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot drinks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.

Scope

- Romania is expected to register an overall value growth of 12% in the Eastern European Hot Drinks sector during 2016-2021.
- Hot Coffee is the largest market in both value and volume terms in the Romanian Hot Drinks sector.
- The Other Hot Drinks market is forecast to register the fastest growth during 2016-2021.
- Hypermarkets & Supermarkets is the leading distribution channel for Hot Drinks in Romania, followed by Convenience Stores.
- Jacobs is the leading value and volume brand in the Romanian Hot Drinks sector.
- Flexible Packaging is the most commonly used package material in the Romanian Hot Drinks sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Hot Drinks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 3
3. Romania in the global and regional context 4
3.1. Romanias share in the Global and Eastern European Hot Drinks sector 4
3.2. Romania compared to other leading countries in Eastern Europe 5
4. Market size analysis - Hot Drinks Sector 6
4.1. Value and volume analysis - Hot Drinks sector in Romania 6
4.2. Per capita consumption - Romania compared to Eastern Europe and globally 7
4.3. Value and volume analysis by markets in the Hot Drinks sector 8
4.4. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Hot Coffee 11
5.3. Market analysis: Hot Tea 13
5.4. Market analysis: Other Hot Drinks 16
6. Distribution analysis 18
6.1. Distribution channel share analysis: Hot Drinks Sector 18
6.2. Distribution channel share analysis: Hot Coffee 19
6.3. Distribution channel share analysis: Hot Tea 20
6.4. Distribution channel share analysis: Other Hot Drinks 21
7. Competitive landscape 22
7.1. Brand share analysis by sector 22
7.2. Brand share analysis by markets 25
7.3. Brand share analysis by category 30
7.3.1. Hot Coffee 30
8. Packaging analysis 32
8.1. Packaging share and growth analysis by package material 32
8.2. Packaging share analysis by package material 33
8.3. Packaging share and growth analysis by pack type 34
8.4. Packaging share analysis by pack type 35
8.5. Packaging share and growth analysis by closure type 36
8.6. Packaging share analysis by closure type 37
8.7. Packaging share and growth analysis by primary outer type 38
8.8. Packaging share analysis by primary outer type 39
9. Macroeconomic analysis 40
9.1. GDP per Capita 43
9.2. Population and population growth 44
9.3. Consumer Price Index 45
9.4. Population breakdown by age 46
10. Consumer graphics 47
10.1. Consumption by Gender 47
10.2. Consumption by Age 48
10.3. Consumption by Education 49
10.4. Consumption by Degree of Urbanization 50
11. Methodology 51
12. Definitions 52
13. Appendix 55
14. About GlobalData 66
15. Disclaimer 67
16. Contact Us 68

List of Tables
Table 1: Volume share of Romania in the global and Eastern Europe Hot Drinks sector, 2011-2021 4
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis of the Hot Coffee market by categories, 2011-2021 12
Table 4: Volume analysis of the Hot Coffee market by categories, 2011-2021 12
Table 5: Value analysis of the Hot Tea market by categories, 2011-2021 14
Table 6: Volume analysis of the Hot Tea market by categories, 2011-2021 15
Table 7: Value analysis of the Other Hot Drinks market by categories, 2011-2021 17
Table 8: Volume analysis of the Other Hot Drinks market by categories, 2011-2021 17
Table 9: Brand Value and Volume - Hot Drinks sector, 2016 23
Table 10: Brand Value and Volume - Hot Coffee market, 2016 26
Table 11: Brand Value and Volume - Hot Tea market, 2016 28
Table 12: Brand Value and Volume - Other Hot Drinks market, 2016 29
Table 13: Brand Value and Volume - Coffee Beans category, 2016 30
Table 14: Brand Value and Volume - Instant Coffee category, 2016 30
Table 15: Brand Value and Volume - Roast and Ground Coffee category, 2016 31
Table 16: Use of primary outer type by markets (in pack units), 2016 39
Table 17: Consumption of Hot Drinks by gender and markets (Million Kg, 2016) 47
Table 18: Consumption of Hot Drinks by age and markets (Million Kg, 2016) 48
Table 19: Consumption of Hot Drinks by education and markets (Million Kg, 2016) 49
Table 20: Consumption of Hot Drinks by degree of urbanization and markets (Million Kg, 2016) 50
Table 21: Market Definitions 52
Table 22: Category Definitions 53
Table 23: Channel Definitions 54
Table 24: Market Value for Hot Coffee - by category (RON Million) 2011-2021 55
Table 25: Market Value for Hot Coffee - by category (US$ Million) 2011-2021 55
Table 26: Market Volume for Hot Coffee - by category (Million Kg) 2011-2021 56
Table 27: Market Value for Hot Tea - by category (RON Million) 2011-2021 56
Table 28: Market Value for Hot Tea - by category (US$ Million) 2011-2021 57
Table 29: Market Volume for Hot Tea - by category (Million Kg) 2011-2021 57
Table 30: Market Value for Other Hot Drinks - by category (RON Million) 2011-2021 58
Table 31: Market Value for Other Hot Drinks - by category (US$ Million) 2011-2021 58
Table 32: Market Volume for Other Hot Drinks - by category (Million Kg) 2011-2021 59
Table 33: Sector Value for Hot Drinks - by market (RON Million) 2011-2021 59
Table 34: Sector Value for Hot Drinks - by market (US$ Million) 2011-2021 60
Table 35: Sector Volume for Hot Drinks - by market (Million Kg) 2011-2021 60
Table 36: Hot Drinks Sales Distribution in Romania - by Markets (RON Million), 2016 61
Table 37: Package Material (in Million pack units) 61
Table 38: Pack Type (in Million pack units) 62
Table 39: Closure Type (in Million pack units) 62
Table 40: Primary Outer Type (in Million pack units) 63
Table 41: Exchange Rates: (US$-RON), 2011-2021 64
Table 42: GDP Per Capita (RON), 2011-2016 64
Table 43: Population, 2011-2016 64
Table 44: Consumer Price Index, 2011-2016 64
Table 45: Age Profile (in Millions), 2016 65

List of Figures
Figure 1: Romania compared to the other top four countries in Eastern Europe - market size, growth, and competitive landscape 5
Figure 2: Market size analysis by value and volume, Hot Drinks sector, 2011-2021 6
Figure 3: Per capita consumption in Romania compared to global and Eastern European average, 2011-2021 7
Figure 4: Value and volume growth analysis by markets, 2016-2021 8
Figure 5: Per capita consumption (by markets) in Romania compared to global and Eastern European average, 2016 10
Figure 6: Value and volume growth analysis, Hot Coffee market, 2011-2021 11
Figure 7: Value and volume growth analysis, Hot Tea market, 2011-2021 13
Figure 8: Value and volume growth analysis, Other Hot Drinks market, 2011-2021 16
Figure 9: Distribution channel share (value), Hot Drinks Sector, 2011-2016 18
Figure 10: Distribution channel share (value), Hot Coffee market, 2011-2016 19
Figure 11: Distribution channel share (value), Hot Tea market, 2011-2016 20
Figure 12: Distribution channel share (value), Other Hot Drinks market, 2011-2016 21
Figure 13: Leading brands in the Romanian Hot Drinks sector, value and volume share, 2016 22
Figure 14: Leading brands in the Hot Coffee market, value and volume share, 2016 25
Figure 15: Leading brands in the Hot Tea market, value and volume share, 2016 27
Figure 16: Leading brands in the Other Hot Drinks market, value and volume share, 2016 29
Figure 17: Packaging share and growth analysis by package material, 2011-2021 32
Figure 18: Use of package material by markets (in pack units), 2016 33
Figure 19: Packaging share and growth analysis by pack type, 2011-2021 34
Figure 20: Use of pack type by markets (in pack units), 2016 35
Figure 21: Packaging share and growth analysis by closure type, 2011-2021 36
Figure 22: Use of closure type by markets (in pack units), 2016 37
Figure 23: Packaging share and growth analysis by primary outer type, 2011-2021 38
Figure 24: Relative comparison of countries based on PEST analysis 40
Figure 25: Romanias GDP per capita, 2011-2016 43
Figure 26: Population growth in Romania, 2011-2016 44
Figure 27: Consumer Price Index, Romania, 2010-2016 45
Figure 28: Age Profile, Romania, 2016 46
Figure 29: Consumption of Hot Drinks by gender, Romania, 2016 47
Figure 30: Consumption of Hot Drinks by age, Romania, 2016 48
Figure 31: Consumption of Hot Drinks by education, Romania, 2016 49
Figure 32: Consumption of Hot Drinks by degree of urbanization, Romania, 2016 50
Figure 33: About GlobalData 66