Country Profile: Hot Drinks Sector in Egypt


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Country Profile: Hot Drinks Sector in Egypt

Summary

The Egyptian Hot Drinks sector is led by the Hot Tea market in both value and volume terms, while Hot Coffee market is expected to register the fastest growth in value terms, during 2016-2021. Hypermarkets & Supermarkets account for a leading share in the distribution of Hot Drinks in the country. Flexible Packaging is the most commonly used package material, and is also forecast to register the fastest growth during 2016-2021. Awlad Badawe Co and Unilever are the leading market players in the sector.

GlobalDatas Country Profile report on the Hot Drinks sector in Egypt provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot drinks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.

Scope

- The per capita consumption of Hot Drinks is lower in Egypt compared to the global and regional levels
- Hot Tea is the largest market in both value and volume terms in the Egyptian Hot Drinks sector
- Hypermarkets & Supermarkets account for the leading share in the distribution of Hot Drinks in Egypt
- El Arosa leads the Egyptian Hot Drinks sector in value and volume terms
- Flexible Packaging is the most commonly used package material in the Egyptian Hot Drinks sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Hot Drinks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Egypt in the global and regional context 3
3.1. Egypts share in the Global and Middle East & African Hot Drinks sector 3
3.2. Egypt compared to other leading countries in Middle East & Africa 4
4. Market size analysis - Hot Drinks Sector 5
4.1. Value and volume analysis - Hot Drinks sector in Egypt 5
4.2. Per capita consumption - Egypt compared to Middle East & Africa and globally 6
4.3. Extent to which consumers are trading up/down-Off-trade 7
4.4. Extent to which consumers are trading up/down-On-trade 8
4.5. Value and volume analysis by markets in the Hot Drinks sector 9
4.6. Growth analysis by markets 10
5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market analysis: Hot Coffee 12
5.3. Market analysis: Hot Tea 14
5.4. Market analysis: Other Hot Drinks 17
6. Distribution analysis 19
6.1. Distribution channel share analysis: Hot Drinks Sector 19
6.2. Distribution channel share analysis: Hot Coffee 20
6.3. Distribution channel share analysis: Hot Tea 21
6.4. Distribution channel share analysis: Other Hot Drinks 22
7. Competitive landscape 23
7.1. Brand share analysis by sector 23
7.2. Brand share analysis by markets 25
7.3. Brand share analysis by category 28
7.3.1. Hot Coffee 28
8. Packaging analysis 30
8.1. Packaging share and growth analysis by package material 30
8.2. Packaging share analysis by package material 31
8.3. Packaging share and growth analysis by pack type 32
8.4. Packaging share analysis by pack type 33
8.5. Packaging share and growth analysis by closure type 34
8.6. Packaging share analysis by closure type 35
8.7. Packaging share and growth analysis by primary outer type 36
8.8. Packaging share analysis by primary outer type 37
9. Macroeconomic analysis 38
9.1. GDP per Capita 41
9.2. Population and population growth 42
9.3. Consumer Price Index 43
9.4. Population breakdown by age 44
10. Consumer graphics 45
10.1. Consumption by Gender 45
10.2. Consumption by Age 46
10.3. Consumption by Education 47
10.4. Consumption by Degree of Urbanization 48
11. Methodology 49
12. Definitions 50
13. Appendix 53
14. About GlobalData 64
15. Disclaimer 65
16. Contact Us 66

List of Tables
Table 1: Volume share of Egypt in the global and Middle East & Africa Hot Drinks sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 10
Table 3: Value analysis of the Hot Coffee market by categories, 2011-2021 13
Table 4: Volume analysis of the Hot Coffee market by categories, 2011-2021 13
Table 5: Value analysis of the Hot Tea market by categories, 2011-2021 15
Table 6: Volume analysis of the Hot Tea market by categories, 2011-2021 16
Table 7: Value analysis of the Other Hot Drinks market by categories, 2011-2021 18
Table 8: Volume analysis of the Other Hot Drinks market by categories, 2011-2021 18
Table 9: Brand Value and Volume - Hot Drinks sector (Off-trade), 2016 24
Table 10: Brand Value and Volume - Hot Coffee market (Off-trade), 2016 25
Table 11: Brand Value and Volume - Hot Tea market (Off-trade), 2016 26
Table 12: Brand Value and Volume - Other Hot Drinks market (Off-trade), 2016 27
Table 13: Brand Value and Volume - Coffee Beans category (Off-trade), 2016 28
Table 14: Brand Value and Volume - Instant Coffee category (Off-trade), 2016 28
Table 15: Brand Value and Volume - Roast and Ground Coffee category (Off-trade), 2016 29
Table 16: Use of primary outer type by markets (in pack units), 2016 37
Table 17: Consumption of Hot Drinks by gender and markets (Million Kg, 2016) 45
Table 18: Consumption of Hot Drinks by age and markets (Million Kg, 2016) 46
Table 19: Consumption of Hot Drinks by education and markets (Million Kg, 2016) 47
Table 20: Consumption of Hot Drinks by degree of urbanization and markets (Million Kg, 2016) 48
Table 21: Market Definitions 50
Table 22: Category Definitions 51
Table 23: Channel Definitions 52
Table 24: Market Value for Hot Coffee - by category (E Million) 2011-2021 53
Table 25: Market Value for Hot Coffee - by category (US$ Million) 2011-2021 53
Table 26: Market Volume for Hot Coffee - by category (Million Kg) 2011-2021 54
Table 27: Market Value for Hot Tea - by category (E Million) 2011-2021 54
Table 28: Market Value for Hot Tea - by category (US$ Million) 2011-2021 55
Table 29: Market Volume for Hot Tea - by category (Million Kg) 2011-2021 55
Table 30: Market Value for Other Hot Drinks - by category (E Million) 2011-2021 56
Table 31: Market Value for Other Hot Drinks - by category (US$ Million) 2011-2021 56
Table 32: Market Volume for Other Hot Drinks - by category (Million Kg) 2011-2021 57
Table 33: Sector Value for Hot Drinks - by market (E Million) 2011-2021 57
Table 34: Sector Value for Hot Drinks - by market (US$ Million) 2011-2021 58
Table 35: Sector Volume for Hot Drinks - by market (Million Kg) 2011-2021 58
Table 36: Components of change- by Market (Off-trade), 2015-2016 59
Table 37: Components of change- by Market (On-trade), 2015-2016 59
Table 38: Hot Drinks Sales Distribution in Egypt - by Markets (E Million), 2016 59
Table 39: Package Material (in Million pack units) 60
Table 40: Pack Type (in Million pack units) 60
Table 41: Closure Type (in Million pack units) 61
Table 42: Primary Outer Type (in Million pack units) 61
Table 43: Exchange Rates: (US$-E), 2011-2021 62
Table 44: GDP Per Capita (E), 2011-2016 62
Table 45: Population, 2011-2016 62
Table 46: Consumer Price Index, 2011-2016 62
Table 47: Age Profile (in Millions), 2016 63

List of Figures
Figure 1: Egypt compared to the other top four countries in Middle East & Africa - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Hot Drinks sector, 2011-2021 5
Figure 3: Per capita consumption in Egypt compared to global and Middle East & African average, 2011-2021 6
Figure 4: Degree of trading up/down in the Egyptian Hot Drinks sector-Off-trade, 2015-2016 7
Figure 5: Degree of trading up/down in the Egyptian Hot Drinks sector-On-trade, 2015-2016 8
Figure 6: Value and volume growth analysis by markets, 2016-2021 9
Figure 7: Per capita consumption (by markets) in Egypt compared to global and Middle East & African average, 2016 11
Figure 8: Value and volume growth analysis, Hot Coffee market, 2011-2021 12
Figure 9: Value and volume growth analysis, Hot Tea market, 2011-2021 14
Figure 10: Value and volume growth analysis, Other Hot Drinks market, 2011-2021 17
Figure 11: Distribution channel share (value), Hot Drinks Sector, 2011-2016 19
Figure 12: Distribution channel share (value), Hot Coffee market, 2011-2016 20
Figure 13: Distribution channel share (value), Hot Tea market, 2011-2016 21
Figure 14: Distribution channel share (value), Other Hot Drinks market, 2011-2016 22
Figure 15: Leading brands in the Egyptian Hot Drinks sector, value and volume share, 2016 23
Figure 16: Leading brands in the Hot Coffee market, value and volume share, 2016 25
Figure 17: Leading brands in the Hot Tea market, value and volume share, 2016 26
Figure 18: Leading brands in the Other Hot Drinks market, value and volume share, 2016 27
Figure 19: Packaging share and growth analysis by package material, 2011-2021 30
Figure 20: Use of package material by markets (in pack units), 2016 31
Figure 21: Packaging share and growth analysis by pack type, 2011-2021 32
Figure 22: Use of pack type by markets (in pack units), 2016 33
Figure 23: Packaging share and growth analysis by closure type, 2011-2021 34
Figure 24: Use of closure type by markets (in pack units), 2016 35
Figure 25: Packaging share and growth analysis by primary outer type, 2011-2021 36
Figure 26 : Relative comparison of countries based on PEST analysis 38
Figure 27: Egypts GDP per capita, 2011-2016 41
Figure 28: Population growth in Egypt, 2011-2016 42
Figure 29: Consumer Price Index, Egypt, 2010-2016 43
Figure 30: Age Profile, Egypt, 2016 44
Figure 31: Consumption of Hot Drinks by gender, Egypt, 2016 45
Figure 32: Consumption of Hot Drinks by age, Egypt, 2016 46
Figure 33: Consumption of Hot Drinks by education, Egypt, 2016 47
Figure 34: Consumption of Hot Drinks by degree of urbanization, Egypt, 2016 48
Figure 35: About GlobalData 64