Country Profile: Hot Drinks Sector in Hong Kong


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Country Profile: Hot Drinks Sector in Hong Kong

Summary

The Hong Kong Hot Drinks sector is driven by growing Coffee culture in the country. The sector is led by the Hot Coffee market, which is the largest in both value and volume terms, while the Other Hot Tea market is forecast to register the fastest growth during 2016-2021, in value terms. Hypermarkets & Supermarkets account for a leading share in the distribution of Hot Drinks in the country. Flexible Packaging is the most commonly used package material in the Sector. Nescaf and Jacobs are the leading brands in the Greek Hot Drinks sector.

GlobalDatas Country Profile report on the Hot Drinks sector in Hong Kong provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot drinks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.

Scope

- The Hong Kong Hot Drinks Sector accounted for a volume share of 0.58% of the regional (Asia-Pacific) market in 2016.
- Per capita consumption was lower in the country when compared to both global and regional levels.
- Of the three markets, Hot Tea was the largest in value terms and is also expected to be the fastest growing market, during 2016-2021.
- On-trade transactions account for a leading share in the distribution of Hot Drinks in Hong Kong.
- Top five brands in the sector accounted for a combined share of 39.4% in 2016.
- Paper & Board is the most commonly used package material in the Hong Kong Hot Drinks sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Hot Drinks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Hong Kong in the global and regional context 3
3.1. Hong Kongs share in the Global and Asia-Pacific Hot Drinks sector 3
3.2. Hong Kong compared to other leading countries in Asia-Pacific 4
4. Market size analysis - Hot Drinks Sector 5
4.1. Value and volume analysis - Hot Drinks sector in Hong Kong 5
4.2. Per capita consumption - Hong Kong compared to Asia-Pacific and globally 6
4.3. Extent to which consumers are trading up/down-Off-trade 7
4.4. Extent to which consumers are trading up/down-On-trade 8
4.5. Value and volume analysis by markets in the Hot Drinks sector 9
4.6. Growth analysis by markets 10
5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market analysis: Hot Coffee 12
5.3. Market analysis: Hot Tea 14
5.4. Market analysis: Other Hot Drinks 17
6. Distribution analysis 19
6.1. Distribution channel share analysis: Hot Drinks Sector 19
6.2. Distribution channel share analysis: Hot Coffee 20
6.3. Distribution channel share analysis: Hot Tea 21
6.4. Distribution channel share analysis: Other Hot Drinks 22
7. Competitive landscape 23
7.1. Brand share analysis by sector 23
7.2. Brand share analysis by markets 26
7.3. Brand share analysis by category 31
7.3.1. Hot Coffee 31
7.4. Private label share analysis 34
8. Packaging analysis 36
8.1. Packaging share and growth analysis by package material 36
8.2. Packaging share analysis by package material 37
8.3. Packaging share and growth analysis by pack type 38
8.4. Packaging share analysis by pack type 39
8.5. Packaging share and growth analysis by closure type 40
8.6. Packaging share analysis by closure type 41
8.7. Packaging share and growth analysis by primary outer type 42
8.8. Packaging share analysis by primary outer type 43
9. Macroeconomic analysis 44
9.1. GDP per Capita 47
9.2. Population and population growth 48
9.3. Consumer Price Index 49
9.4. Population breakdown by age 50
10. Consumer graphics 51
10.1. Consumption by Gender 51
10.2. Consumption by Age 52
10.3. Consumption by Education 53
10.4. Consumption by Degree of Urbanization 54
11. Methodology 55
12. Definitions 56
13. Appendix 61
14. About GlobalData 75
15. Disclaimer 76
16. Contact Us 77

List of Tables
Table 1: Volume share of Hong Kong in the global and Asia-Pacific Hot Drinks sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 10
Table 3: Value analysis of the Hot Coffee market by categories, 2011-2021 13
Table 4: Volume analysis of the Hot Coffee market by categories, 2011-2021 13
Table 5: Value analysis of the Hot Tea market by categories, 2011-2021 15
Table 6: Volume analysis of the Hot Tea market by categories, 2011-2021 16
Table 7: Value analysis of the Other Hot Drinks market by categories, 2011-2021 18
Table 8: Volume analysis of the Other Hot Drinks market by categories, 2011-2021 18
Table 9: Brand Value and Volume - Hot Drinks sector (Off-trade), 2016 24
Table 10: Brand Value and Volume - Hot Coffee market (Off-trade), 2016 27
Table 11: Brand Value and Volume - Hot Tea market (Off-trade), 2016 29
Table 12: Brand Value and Volume - Other Hot Drinks market (Off-trade), 2016 30
Table 13: Brand Value and Volume - Coffee Beans category (Off-trade), 2016 31
Table 14: Brand Value and Volume - Instant Coffee category (Off-trade), 2016 32
Table 15: Brand Value and Volume - Roast and Ground Coffee category (Off-trade), 2016 33
Table 16: Use of primary outer type by markets (in pack units), 2016 43
Table 17: Consumption of Hot Drinks by gender and markets (Million Kg, 2016) 51
Table 18: Consumption of Hot Drinks by age and markets (Million Kg, 2016) 52
Table 19: Consumption of Hot Drinks by education and markets (Million Kg, 2016) 53
Table 20: Consumption of Hot Drinks by degree of urbanization and markets (Million Kg, 2016) 54
Table 21: Market Definitions 56
Table 22: Category Definitions 57
Table 23: Channel Definitions 59
Table 24: Market Value for Hot Coffee - by category (HK$ Million) 2011-2021 61
Table 25: Market Value for Hot Coffee - by category (US$ Million) 2011-2021 61
Table 26: Market Volume for Hot Coffee - by category (Million Kg) 2011-2021 62
Table 27: Market Value for Hot Tea - by category (HK$ Million) 2011-2021 62
Table 28: Market Value for Hot Tea - by category (US$ Million) 2011-2021 63
Table 29: Market Volume for Hot Tea - by category (Million Kg) 2011-2021 63
Table 30: Market Value for Other Hot Drinks - by category (HK$ Million) 2011-2021 64
Table 31: Market Value for Other Hot Drinks - by category (US$ Million) 2011-2021 64
Table 32: Market Volume for Other Hot Drinks - by category (Million Kg) 2011-2021 65
Table 33: Sector Value for Hot Drinks - by market (HK$ Million) 2011-2021 66
Table 34: Sector Value for Hot Drinks - by market (US$ Million) 2011-2021 67
Table 35: Sector Volume for Hot Drinks - by market (Million Kg) 2011-2021 68
Table 36: Components of change- by Market (Off-trade), 2015-2016 69
Table 37: Components of change- by Market (On-trade), 2015-2016 69
Table 38: Hot Drinks Sales Distribution in Hong Kong - by Markets (HK$ Million), 2016 70
Table 39: Package Material (in Million pack units) 71
Table 40: Pack Type (in Million pack units) 71
Table 41: Closure Type (in Million pack units) 72
Table 42: Primary Outer Type (in Million pack units) 72
Table 43: Exchange Rates: (US$-HK$), 2011-2021 73
Table 44: GDP Per Capita (HK$), 2011-2016 73
Table 45: Population, 2011-2016 73
Table 46: Consumer Price Index, 2011-2016 74
Table 47: Age Profile (in Millions), 2016 74

List of Figures
Figure 1: Hong Kong compared to the other top four countries in Asia-Pacific - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Hot Drinks sector, 2011-2021 5
Figure 3: Per capita consumption in Hong Kong compared to global and Asia-Pacific average, 2011-2021 6
Figure 4: Degree of trading up/down in the Hong Kong Hot Drinks sector-Off-trade, 2015-2016 7
Figure 5: Degree of trading up/down in the Hong Kong Hot Drinks sector-On-trade, 2015-2016 8
Figure 6: Value and volume growth analysis by markets, 2016-2021 9
Figure 7: Per capita consumption (by markets) in Hong Kong compared to global and Asia-Pacific average, 2016 11
Figure 8: Value and volume growth analysis, Hot Coffee market, 2011-2021 12
Figure 9: Value and volume growth analysis, Hot Tea market, 2011-2021 14
Figure 10: Value and volume growth analysis, Other Hot Drinks market, 2011-2021 17
Figure 11: Distribution channel share (value), Hot Drinks Sector, 2011-2016 19
Figure 12: Distribution channel share (value), Hot Coffee market, 2011-2016 20
Figure 13: Distribution channel share (value), Hot Tea market, 2011-2016 21
Figure 14: Distribution channel share (value), Other Hot Drinks market, 2011-2016 22
Figure 15: Leading brands in the Hong Kong Hot Drinks sector, value and volume share, 2016 23
Figure 16: Leading brands in the Hot Coffee market, value and volume share, 2016 26
Figure 17: Leading brands in the Hot Tea market, value and volume share, 2016 28
Figure 18: Leading brands in the Other Hot Drinks market, value and volume share, 2016 30
Figure 19: Private label penetration by markets (value terms), 2016 34
Figure 20: Growth analysis, private label and brands, (2011-2016) 35
Figure 21: Packaging share and growth analysis by package material, 2011-2021 36
Figure 22: Use of package material by markets (in pack units), 2016 37
Figure 23: Packaging share and growth analysis by pack type, 2011-2021 38
Figure 24: Use of pack type by markets (in pack units), 2016 39
Figure 25: Packaging share and growth analysis by closure type, 2011-2021 40
Figure 26: Use of closure type by markets (in pack units), 2016 41
Figure 27: Packaging share and growth analysis by primary outer type, 2011-2021 42
Figure 28: Relative comparison of countries based on PEST analysis 44
Figure 29: Hong Kongs GDP per capita, 2011-2016 47
Figure 30: Population growth in Hong Kong, 2011-2016 48
Figure 31: Consumer Price Index, Hong Kong, 2010-2016 49
Figure 32: Age Profile, Hong Kong, 2016 50
Figure 33: Consumption of Hot Drinks by gender, Hong Kong, 2016 51
Figure 34: Consumption of Hot Drinks by age, Hong Kong, 2016 52
Figure 35: Consumption of Hot Drinks by education, Hong Kong, 2016 53
Figure 36: About GlobalData 75