Country Profile: Hot Drinks Sector in Hungary




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Country Profile: Hot Drinks Sector in Hungary


The Hungarian Hot Drinks sector is led by the Hot Coffee market, which is the largest in both value and volume terms. The Hot Coffee market is forecast to register the fastest growth during 2016-2021 in value terms. Growth in the sector is driven growing Hungarian economy and growing coffee culture in the country. Convenience Stores account for a leading share in the distribution of Hot Drinks in the country. Flexible Packaging is the most commonly used package material in the Sector. Pickwick and Tchibo are the leading brands in the Hungarian Hot Drinks sector.

GlobalDatas Country Profile report on the Hot Drinks sector in Hungary provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot drinks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.


- The Hot Drinks sector in Hungary accounted for volume share of 1.5% in the Eastern European region
- The top five brands accounting for a 34.6% share in 2016.
- Hungary ranks first on the extent of fragmentation
- Hot Coffee is the largest market in both value and volume terms in the Hungarian Hot Drinks sector
- The Hot Coffee market is forecast to register the fastest growth during 2016-2021
- Pickwick leads the Hungarian Hot Drinks sector in value terms.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Hot Drinks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.