Country Profile: Hot Drinks Sector in Hungary


#1375882

80pages

GlobalData

$ 875

In Stock

Country Profile: Hot Drinks Sector in Hungary

Summary

The Hungarian Hot Drinks sector is led by the Hot Coffee market, which is the largest in both value and volume terms. The Hot Coffee market is forecast to register the fastest growth during 2016-2021 in value terms. Growth in the sector is driven growing Hungarian economy and growing coffee culture in the country. Convenience Stores account for a leading share in the distribution of Hot Drinks in the country. Flexible Packaging is the most commonly used package material in the Sector. Pickwick and Tchibo are the leading brands in the Hungarian Hot Drinks sector.

GlobalDatas Country Profile report on the Hot Drinks sector in Hungary provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot drinks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.

Scope

- The Hot Drinks sector in Hungary accounted for volume share of 1.5% in the Eastern European region
- The top five brands accounting for a 34.6% share in 2016.
- Hungary ranks first on the extent of fragmentation
- Hot Coffee is the largest market in both value and volume terms in the Hungarian Hot Drinks sector
- The Hot Coffee market is forecast to register the fastest growth during 2016-2021
- Pickwick leads the Hungarian Hot Drinks sector in value terms.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Hot Drinks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 3
3. Hungary in the global and regional context 4
3.1. Hungarys share in the Global and Eastern European Hot Drinks sector 4
3.2. Hungary compared to other leading countries in Eastern Europe 5
4. Market size analysis - Hot Drinks Sector 6
4.1. Value and volume analysis - Hot Drinks sector in Hungary 6
4.2. Per capita consumption - Hungary compared to Eastern Europe and globally 7
4.3. Extent to which consumers are trading up/down-Off-trade 8
4.4. Extent to which consumers are trading up/down-On-trade 9
4.5. Value and volume analysis by markets in the Hot Drinks sector 10
4.6. Growth analysis by markets 11
5. Market and category analysis 12
5.1. Per capita consumption analysis by markets 12
5.2. Market analysis: Hot Coffee 13
5.3. Market analysis: Hot Tea 16
5.4. Market analysis: Other Hot Drinks 19
6. Distribution analysis 21
6.1. Distribution channel share analysis: Hot Drinks Sector 21
6.2. Distribution channel share analysis: Hot Coffee 22
6.3. Distribution channel share analysis: Hot Tea 23
6.4. Distribution channel share analysis: Other Hot Drinks 24
7. Competitive landscape 25
7.1. Brand share analysis by sector 25
7.2. Brand share analysis by markets 28
7.3. Brand share analysis by category 33
7.3.1. Hot Coffee 33
7.4. Private label share analysis 36
8. Packaging analysis 38
8.1. Packaging share and growth analysis by package material 38
8.2. Packaging share analysis by package material 39
8.3. Packaging share and growth analysis by pack type 40
8.4. Packaging share analysis by pack type 41
8.5. Packaging share and growth analysis by closure type 42
8.6. Packaging share analysis by closure type 43
8.7. Packaging share and growth analysis by primary outer type 44
8.8. Packaging share analysis by primary outer type 45
9. Macroeconomic analysis 46
9.1. GDP per Capita 49
9.2. Population and population growth 50
9.3. Consumer Price Index 51
9.4. Population breakdown by age 52
10. Consumergraphics 53
10.1. Consumption by Gender 53
10.2. Consumption by Age 54
10.3. Consumption by Education 55
10.4. Consumption by Degree of Urbanization 56
11. Methodology 57
12. Definitions 58
13. Appendix 62
14. About GlobalData 73
15. Disclaimer 74
16. Contact Us 75

List of Tables
Table 1: Volume share of Hungary in the global and Eastern Europe Hot Drinks sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 10
Table 3: Value analysis of the Hot Coffee market by categories, 2011-2021 13
Table 4: Volume analysis of the Hot Coffee market by categories, 2011-2021 14
Table 5: Value analysis of the Hot Tea market by categories, 2011-2021 16
Table 6: Volume analysis of the Hot Tea market by categories, 2011-2021 17
Table 7: Value analysis of the Other Hot Drinks market by categories, 2011-2021 19
Table 8: Volume analysis of the Other Hot Drinks market by categories, 2011-2021 19
Table 9: Brand Value and Volume - Hot Drinks sector (Off-trade), 2016 25
Table 10: Brand Value and Volume - Hot Coffee market (Off-trade), 2016 28
Table 11: Brand Value and Volume - Hot Tea market (Off-trade), 2016 30
Table 12: Brand Value and Volume - Other Hot Drinks market (Off-trade), 2016 31
Table 13: Brand Value and Volume - Coffee Beans category (Off-trade), 2016 32
Table 14: Brand Value and Volume - Instant Coffee category (Off-trade), 2016 32
Table 15: Brand Value and Volume - Roast and Ground Coffee category (Off-trade), 2016 33
Table 16: Consumption of Hot Drinks by gender and markets (Million Kg, 2016) 52
Table 17: Consumption of Hot Drinks by age and markets (Million Kg, 2016) 53
Table 18: Consumption of Hot Drinks by education and markets (Million Kg, 2016) 54
Table 19: Consumption of Hot Drinks by degree of urbanization and markets (Million Kg, 2016) 55
Table 20: Market Definitions 57
Table 21: Category Definitions 58
Table 22: Channel Definitions 60
Table 23: Market Value for Hot Coffee - by category (Ft Million) 2011-2021 61
Table 24: Market Value for Hot Coffee - by category (US$ Million) 2011-2021 61
Table 25: Market Volume for Hot Coffee - by category (Million Kg) 2011-2021 62
Table 26: Market Value for Hot Tea - by category (Ft Million) 2011-2021 62
Table 27: Market Value for Hot Tea - by category (US$ Million) 2011-2021 63
Table 28: Market Volume for Hot Tea - by category (Million Kg) 2011-2021 63
Table 29: Market Value for Other Hot Drinks - by category (Ft Million) 2011-2021 64
Table 30: Market Value for Other Hot Drinks - by category (US$ Million) 2011-2021 64
Table 31: Market Volume for Other Hot Drinks - by category (Million Kg) 2011-2021 65
Table 32: Sector Value for Hot Drinks - by market (Ft Million) 2011-2021 65
Table 33: Sector Value for Hot Drinks - by market (US$ Million) 2011-2021 66
Table 34: Sector Volume for Hot Drinks - by market (Million Kg) 2011-2021 66
Table 35: Components of change- by Market (Off-trade), 2015-2016 67
Table 36: Components of change- by Market (On-trade), 2015-2016 67
Table 37: Hot Drinks Sales Distribution in Hungary - by Markets ( Million), 2016 67
Table 38: Package Material (in Million pack units) 68
Table 39: Pack Type (in Million pack units) 68
Table 40: Closure Type (in Million pack units) 69
Table 41: Primary Outer Type (in Million pack units) 69
Table 42: Exchange Rates: (US$-Ft), 2011-2021 70
Table 43: GDP Per Capita (Ft), 2011-2016 70
Table 44: Population, 2011-2016 70
Table 45: Consumer Price Index, 2011-2016 71
Table 46: Age Profile (in Millions), 2016 71

List of Figures
Figure 1: Hungary compared to the other top four countries in Eastern Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Hot Drinks sector, 2011-2021 5
Figure 3: Per capita consumption in Hungary compared to global and Eastern European average, 2011-2021 6
Figure 4: Degree of trading up/down in the HungarianHot Drinks sector-Off-trade, 2015-2016 7
Figure 5: Degree of trading up/down in the HungarianHot Drinks sector-On-trade, 2015-2016 8
Figure 6: Value and volume growth analysis by markets, 2016-2021 9
Figure 7: Per capita consumption (by markets) in Hungary compared to global and Eastern Europeanaverage, 2016 11
Figure 8: Value and volume growth analysis, Hot Coffee market, 2011-2021 12
Figure 9: Value and volume growth analysis, Hot Tea market, 2011-2021 15
Figure 10: Value and volume growth analysis, OtherHot Drinksmarket, 2011-2021 18
Figure 11: Distribution channel share (value), Hot Drinks Sector, 2011-2016 20
Figure 12: Distribution channel share (value), Hot Coffeemarket, 2011-2016 21
Figure 13: Distribution channel share (value), Hot Tea market, 2011-2016 22
Figure 14: Distribution channel share (value), OtherHot Drinks market, 2011-2016 23
Figure 15: Leading brands in the HungarianHot Drinks sector, value and volume share, 2016 24
Figure 16: Leading brands in the Hot Coffee market, value and volume share, 2016 27
Figure 17: Leading brands in the Hot Tea market, value and volume share, 2016 29
Figure 18: Leading brands in the Other Hot Drinks market, value and volume share, 2016 31
Figure 19: Private label penetration by markets (value terms), 2016 35
Figure 20: Growth analysis, private label and brands, (2011-2016) 36
Figure 21: Packaging share and growth analysis by package material, 2011-2021 37
Figure 22: Use of package material by markets (in pack units), 2016 38
Figure 23: Packaging share and growth analysis by pack type, 2011-2021 39
Figure 24: Use of pack type by markets (in pack units), 2016 40
Figure 25: Packaging share and growth analysis by closure type, 2011-2021 41
Figure 26: Use of closure type by markets (in pack units), 2016 42
Figure 27: Packaging share and growth analysis by primary outer type, 2011-2021 43
Figure 28: Use of primary outer type by markets (in pack units), 2016 44
Figure 29: Relative comparison of countries based on PEST analysis 45
Figure 30: Hungarys GDP per capita, 2011-2016 48
Figure 31: Population growth in Hungary, 2011-2016 49
Figure 32: Consumer Price Index, Hungary, 2010-2016 50
Figure 33: Age Profile, Hungary, 2016 51
Figure 34: Consumption of Hot Drinks by gender, Hungary, 2016 52
Figure 35: Consumption of Hot Drinks by age, Hungary, 2016 53
Figure 36: Consumption of Hot Drinks by education, Hungary, 2016 54
Figure 37: Consumption of Hot Drinks by degree of urbanization, Hungary, 2016 55
Figure 38: About GlobalData 72