Quarterly Beverage Tracker Second Quarter 2017: Norway
GlobalDatas Norway Quarterly Beverage Tracker Q2-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
- Top line consumption volumes for Q2-2017 vs Q2-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories.
- Carbonates consumption data for Q2-2017 vs Q2-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor.
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends.
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017.
- Norways economy is currently experiencing modest GDP, according to the latest government statistics for Q1-17
- Easter falling in April this year provided growth for several soft drinks categories including carbonates, squash/syrups, sports and energy drinks with energy drinks doing reasonably well in particular. Conversely, juice, nectars and still drinks all suffered declines in consumption in Q2-17 but squash/syrups benefited from Easter falling in April and some innovation from Lerum
- Iced/RTD tea drinks suffered a surprising drop in consumption in Q2-17 even though there was major innovation from Tine. Lipton Ice Tea was also re-introduced and distributed by Ringnes
- Carbonates experienced a consumption upturn of 2% in Q2-17 due to Easter falling in April compared with March last year. The orange segment showed outstanding double-digit growth due to Easter and innovation from the Solo brand. Cola consumption was down by 2% with regular cola bearing the brunt of the decline. Lemon-lime was down by 1% in consumption
- Both packaged and flavored water suffered declining consumption of 5% in Q2-17 although enhanced water showed single-digit growth
- In the dairy drinks market white milk consumption was up very slightly but there was good growth for flavored milk thanks to the launch of new Litago Stratos milkshake in chocolate flavor
- Traditional fermented milk gained single digit growth but drinking yogurt continued to edge back in consumption in Q2-17, over shadowed by the much larger traditional fermented milk segment
- Soymilk and also grain, nut, rice and seed milk alternatives also showed positive growth in Q2-17 from a small but growing base
- Beer and cider consumption were both up in Q2-17 by around 2% respectively with the Easter effect having a positive impact. Beer also benefited from innovation, mainly from the Carlsberg Group.
Reasons to buy
- Gain an in-depth understanding of the most up-to-date trends in the Norway beverage industry to support and enhance your strategic planning.
- Investigate the latest quarterly and emerging annual trends in Norway to back your marketing initiatives.
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
- Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation.