Quarterly Beverage Tracker Second Quarter 2017: Turkey


#1376052

25pages

GlobalData

$ 1645

In Stock

Quarterly Beverage Tracker Second Quarter 2017: Turkey

Summary

GlobalDatas Turkey Quarterly Beverage Tracker Q2-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Top line consumption volumes for Q2-2017 vs Q2-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories.
- Carbonates consumption data for Q2-2017 vs Q2-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor.
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends.
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017.

Scope

- Following uncertainty surrounding the constitutional referendum on changing the parliamentary system in April, the economy and consumers reverted back to their daily routine
- Whilst the recovery of tourism boosted soft drinks consumption, the effect was minimal when compared to volumes lost due to the challenging economy and increased unemployment
- Consumers preferred healthier and traditional beverage options, such as mineral water and limonata
- Consumers preferred larger packaging offers and quantities for at home consumption, due to the challenging economy and increased price sensitivity
- The increased exchange rate negatively impacted the pricing of imported brands.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Turkey beverage industry to support and enhance your strategic planning.
- Investigate the latest quarterly and emerging annual trends in Turkey to back your marketing initiatives.
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
- Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation.