Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Banking Industry 2012-2013: Survey Intelligence


#137710

64pages

Timetric

$ 1250

In Stock


Synopsis

  • This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
  • The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Middle East and Africa
  • The report covers data and analysis on global banking industry marketing spend activity and marketing and sales behaviors and strategies in 2013
  • Key topics covered include annual marketing budget, planned change in marketing expenditure, future investment in media channels, key marketing objectives, key marketing initiatives: budget allocation, essential amendments to marketing activities in 20122013 and critical success factors for choosing a marketing agency

Summary

Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Banking Industry 20122013: Survey Intelligence is a new report by Timetric and VRL that extensively analyzes how marketing spend activity and sales behaviors strategies are set to change in 20122013. This report provides information on the current size of marketing and advertising budgets of global banks and views into how spending by financial institutions will change, providing an insight into marketing behavior. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions and business priorities. The report also provides access to information categorized by company type and region.

Scope

The report features the opinions of global banking industry respondents related to the following:

  • Annual marketing budgets and change in marketing expenditure
  • Future spending outlook on media channels
  • Marketing agency selection criteria

Reasons To Buy
  • Benchmark your sales and marketing spend with industry peers to effectively determine strategy
  • Identify the specific marketing approaches your competitors are using to win business

Key Highlights

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