Marketing, Sales Behaviors and Strategies in 2012-2013 in the Global Banking Industry: Survey Brief


#137715

46pages

Timetric

$ 700

In Stock


Synopsis

  • This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
  • The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Middle East and Africa
  • The report covers data and analysis on marketing and sales behaviors and strategies in 2013
  • Key topics covered include key marketing objectives, key marketing initiatives: budget allocation, essential amendments to marketing activities in 20122013 and critical success factors for choosing a marketing agency

Summary

Marketing, Sales Behaviors and Strategies in 20122013 in the Global Banking Industry: Survey Brief is a new report by Timetric and VRL that extensively analyzes how business planning of banks are set to change in 20122013. The report also identifies key marketing objectives, key marketing initiatives: budget allocation, essential amendments to marketing activities in 20122013 and critical success factors for choosing a marketing agency. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions and business priorities. The report also provides access to information categorized by company type and region.

Scope

The report features the opinions of global banking industry respondents related to the following:

  • Key marketing objectives
  • Key marketing initiatives budget allocation
  • Essential amendments to marketing activities in 20122013
  • Critical success factors for choosing a marketing agency

Reasons To Buy
  • Identifies the key marketing aims and strategies companies will be adopting to address the current market conditions

Key Highlights

NA