India Beer Market Insights 2012




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Product Synopsis

A detailed market research report on the India beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?
This report comprises of high level market research data on the India beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
After high growth in 2010, the beer market slumped in early 2011, with some revival in the second half of the year

What are the key drivers behind recent market changes?
Steep tax increases across all Indian states in early summer 2011 decreased demand in the hot summer months and, as the overall level of alcohol has not significantly declined, it can be surmised that beer drinkers are moving back to spirits

What makes this report unique and essential to read?
The India Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the India Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
  • This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
  • This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles of major brewers
  • This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Key Market Issues
  • Conservatism in food habits and tastes has resulted in multi-national brewers having to launch strong beer brands in order to build business
  • Beer is seen as exotic to Indian consumers as compared with spirits, which has a local history. Moreover, beer needs chilling and this is not easy in rural parts. So beer emerges as an alternative to spirits and the alcohol content takes precedence over taste. This has led to the domination of strong beers in India
  • Beer collapsed in the first half of 2011 on account of steep tax increases, but improved later in the year
  • The 65cl glass bottle still dominates the market but the 33cl glass bottle is becoming increasingly popular and shows the highest growth rate
  • Major brewers have been experimenting with PET packaging from some years and 2011 saw the launch of 1 litre and 1.5 litre packs
Key Highlights
  • Steep tax increases in early Summer decreased demand in the hot summer months
  • 65cl glass remains the dominant pack size 
  • Market continues to be driven by strong beer
  • Multi-national brewers are having to launch strong beer brand variants in order to retain and improve market share