Indonesia Beer Market Insights 2012




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Product Synopsis

A detailed market research report on the Indonesia beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises of high level market research data on the Indonesia beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
2011 was a tough year for most brewers, with the market remaining static.

What are the key drivers behind recent market changes?
A new tariff on alcoholic drinks saw excise on beer rise by 200%, which increased consumer prices by around 40%

What makes this report unique and essential to read?
The Indonesia Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Indonesia Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
  • This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
  • This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles of major brewers
  • This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Key Market Issues
  • The tax increase, combined with stagnant consumer purchasing power, meant that the beer market as a whole, remained static. A decline in the beer market was prevented by population growth and a concomitant increase in consumers of drinking age
  • As alcoholic companies cannot advertise via mass media, such as television and newspapers, most players usually only engage in marketing activities in some EDA channels, such as cafes, pubs, or hotels, with events such as sports or live music
  • With restrictions for selling alcohol less strict than a few years ago, the rapid growth of modern retail and the emergence of new cafes in cities have provided brewers with a wider network of distribution channels
  • Today, many young consumers have fewer objections when it comes to alcoholic drinks (although the purchase age limit is still 18) and these consumers are eager to try beer. This interest is supported by the increased availability of the beverage in the modern channel
Key Highlights
  • The beer market was static in 2011, a reflection of stagnating consumer purchasing power
  • Demographically, the population is significantly accelerating, as is the proportion of the population reaching drinking age. Moreover, the number of female beer drinkers will proportionally rise, helping the growth of Indonesia's brewing industry
  • The growth of modern retailers throughout the past few years has helped brewers sell their products. These modern retailers will be pivotal in the modest growth of beer forecast for 2012
  • A new tariff on alcoholic drinks saw excise on beer rise by 200%, which increased consumer prices by around 40%