Japan Beer Market Insights 2012




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Product Synopsis

A detailed market research report on the Japan beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises of high level market research data on the Japan beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?

Despite several events affecting the consumption of beer, the market saw only a small decline in 2011

What are the key drivers behind recent market changes?
The damage caused by the Great Tohoku earthquake and tsunami, electricity saving (rolling black outs), consumers' reduced eating and drinking at EDA places and the beer flavored soft drinks phenomenon all impacted upon beer consumption

What makes this report unique and essential to read?
The Japan Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits

  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Japan Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
  • This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
  • This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles of major brewers
  • This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Key Market Issues
  • The Great Tohoku Earthquake and tsunami had a major impact on the supply and demand for beer in 2011. The production plants of the leading domestic brewers and packaging suppliers were severely damaged causing problems with product supply
  • The March earthquake accelerated the shift towards drinking at home. Preparing and eating gourmet food and drinking at home is perceived as a new type of luxurious experience for consumers
  • Beer flavored soft drinks grew strongly in 2011. As producers of these beer flavoured drinks are predominantly brewers, they position the drinks as one of beer variants to expand the 'beer' market in Japan
  • Domestic beer brands, dominant for decades, were threatened by the strong growth of low priced imported beer
  • Although still under developed, Private Label remains a threat to national brands. The low-price advantage and strong branding are the main drivers for the strong growth
Key Highlights
  • The earthquake and tsunami in March damaged production plants of the leading domestic brewers and packaging suppliers causing problems with product supply
  • The beer flavored soft drinks phenomenon also impacted upon beer consumption
  • Imported new genre beer is expected to remain one of the key competitors to domestic beer
  • Beer imports recorded strong growth due to low prices and meeting demands for new beers
  • Despite the problems caused by natural events, the big four domestic brewers continued to dominate the beer market, driving key trends