Latvia Beer Market Insights 2012




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Product Synopsis

A detailed market research report on the Latvia beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises of high level market research data on the Latvia beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
Even though the Latvian economy has been on a seemingly stable recovery path since the second half of 2009, the source of growth could fade away in a very short period of time as most European Union countries that import from Latvia are struggling with their economies.

What are the key drivers behind recent market changes?
Consumers are still price cautious and select products according to the provided price discounts.

What makes this report unique and essential to read?
The Latvia Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Latvia Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
  • This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
  • This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles of major brewers
  • This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Key Market Issues
  • Unfiltered beer has been the main novelty product in 2011 and undoubtedly the most successful. With the success of the brand Cesu Nefiltretais, other breweries hotly followed with their own unfiltered beer brands. Unfiltered (also known as 'live') beer is a new segment that seemingly has great prospects for the future.
  • Discount beers have dominated the market in 2011; the top three beers are all discount beers.
  • Discounts are the main driving force behind consumer choice. As a result, while volumes are increasing for most breweries, the margins are decreasing.
  • The largest breweries are investing in can production and expanding their already existing brands range within cans. New volume cans such as 56.8cl and 100cl are appearing in the market. Overall cans are growing and taking larger market share.
  • The Horeca channel showed doubled digit growth in 2011, increasing tourist inflow and favorable weather conditions being the main factors.
Key Highlights
  • Consumers look for discounted products and are reluctant to buy for the regular price
  • Brand loyalty remained of secondary importance
  • The largest breweries continue to invest in can
  • Light lagers produced by local brewers are the most preferred beers
  • Unfiltered beer (live) was the main novelty of the year