A detailed market research report on the Norway beer industry. Researched and published by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Norway beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing. What is the current market landscape and what is changing?
The Norwegian beer market continued its downward trend in 2011What are the key drivers behind recent market changes?
The market is changing because of the increase in prices, a result of higher excise duty and an increase in raw material costs . Poor summer weather was also a factor.
What makes this report unique and essential to read?
The Norway Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and Benefits
Key Market Issues
- This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Norway Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
- This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
- This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
- This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles of major brewers
- This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
- Brewers are not allowed to advertise or promote their beers in any way and excise duty is raised annually which in turn leads to increasing beer prices in retail and also on-premise channels.
- With the improving economy consumers are consuming less PL brands as seems to be the case in 2011.
- Cross border shopping and smuggling continues to impact home sales of beer.
- The increase in foreign travel has encouraged Norwegians to consume wine which has been growing steadily in recent years to the detriment of beer consumption's share.
- The new generation is not visiting pubs as frequently as their parents.
- The summer weather of 2011 was not particularly good and had an impact on the overall commercial beverages market.
- VAT was raised in January 2012 from 14% to 15% for all non-alcoholic beverages including no alcohol beer.
- The excise duty was raised in 2011 and yet again in the 2012 budget by between 1.6-1.7%.
- The first 100cl can for beer was introduced, as a limited edition pack. The pack was very successful with 500,000 cans produced and sold out by the end of June 2011.
- Low alcohol beer was a key priority for most of the beer producers again in 2011.