On-premise Alcohol Consumption Trends - US - April 2012




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Around 31% of parents use baby wipes for general cleaning. To encourage usage of cleaning-specific wipes, brands (eg Kandoo) could be extended and positioned as toy wipes, which are ideal for cleaning babies and childrens plastic toys, to kill germs but be safe for babies. The wipes could also be used to remove sticky residues from highchairs and swings and extend their targeting beyond the home to nurseries and playschools.