Pharmaceuticals in Czech Republic (2011) Market Sizes


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Mintel

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Potential new cruisers are already very receptive to the idea that these holidays are a great way of visiting and exploring places. Mintels research shows that where the potentials differ from experienced cruisers is in their much lower level of awareness of the quality of onboard facilities. Rising fuel costs and environmental regulations are likely to lead to lower speeds, more time at sea and shorter itineraries. The focus on the onboard experience is likely to increase further and needs greater promotion to build consumer awareness but a balance between destination and ship needs to be struck.