Marketing Spend Activity in the European Banking Industry 2012-2013: Survey Brief


#141650

38pages

Timetric

$ 700

In Stock


Synopsis

  • This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading banks and other financial institutions in Europe. The opinions and forward looking statements of 106 industry executives have been captured in our in-depth survey, of which 32% represent directors and C-level respondents
  • The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations
  • The report analyzes the marketing expenditure of companies operating in the European banking industry
  • Key topics covered include annual marketing budgets, planned change in marketing expenditure and future investment in media channels

Summary

This report reveals the current size of marketing and advertising budgets of banks and other financial institutions in Europe and predicts how expenditure on marketing will change over the next 12 months. As such, this report provides insights into the European banking industry marketing behavior and expectations regarding expenditure and investment in specific media channels. 

Scope

The report features the opinions of the European banking industry respondents related to the following:

  • Annual marketing budget
  • Planned change in marketing expenditure
  • Future investment in media channels

Reasons To Buy

Reveals the current size of marketing and advertising budgets of banks and other financial institutions in Europe and predicts how expenditure on marketing will change over the next 12 months

Key Highlights

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