Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the European Banking Industry 2012-2013: Survey Intelligence


#141661

54pages

Timetric

$ 1250

In Stock


Synopsis

  • This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading banks and other financial institutions in Europe. The opinions and forward looking statements of 106 industry executives have been captured in our in-depth survey, of which 32% represent directors and C-level respondents
  • The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations
  • The report analyzes the European banking industry outlook and explores how business opportunities and demands are expected to change in 20122013
  • Key topics covered include annual marketing budget, planned change in marketing expenditure, future investment in media channels, key marketing objectives, key marketing initiatives: budget allocation, essential amendments to marketing activities in 20122013 and critical success factors for choosing a marketing agency

Summary

This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading banks and other financial institutions in Europe. This report provides the reader with a definitive analysis of the European banking industry outlook and explores how business opportunities and demands are expected to change in 20122013. This report not only provides access to the opinions and strategies of business decision makers and competitors, but also examines the actions surrounding business priorities.

Scope

The report features the opinions of the European banking industry respondents related to the following:

  • Annual marketing budgets and change in marketing expenditure
  • Future spending outlook on media channels
  • Marketing agency selection criteria

Reasons To Buy

  • Gain insights into the European banking industry marketing behavior and expectations regarding expenditure and investment in specific media channels
  • Identify key amendments of marketing activities, the most important criteria for marketing agency selection and get access to the attitudes of marketing and sales respondents

Key Highlights

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