RTD ALCOHOLIC BEVERAGES - US - DECEMBER 2017


#1426692

N/A

Mintel

$ 3995

In Stock

45% of US adults drink RTD (ready-to-drink) alcoholic beverages. While 26% of category participants report drinking more RTDs in the past year, adoption by new consumers has stalled. The category trails behind other alcohol types in both consumption and sales, and is relegated to also drink status (only 11% of drinkers say RTDs are their primary alcoholic beverage).