CEO Perspectives on Marketing Green Credentials and the Financial Implications of Sustainability in the Global Construction Industry 2012-2013: Survey Intelligence




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  • This report is the result of an extensive survey drawn from Timetrics exclusive panel of leading construction industry executives. The opinions and forward looking statements of 84 C-level industry executives have been captured in our in-depth survey.
  • The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior procurement and marketing decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • The report analyzes sustainability and its financial impact in the global construction industry along with the green marketing initiatives
  • Key topics covered include - perception of sustainability, sustainability in business functions, key drivers of sustainability, barriers to sustainability, key markets for growth, drivers of green marketing, marketing of green credentials, effective channels of promotion, cost saving expectations, impact of sustainability on profits and the impact of carbon tax.


This report is the result of an extensive survey drawn from Timetrics exclusive panel of leading C-level executives from the companies in the construction industry. As sustainability emerges as a strong theme in the business environment, this report provides CEO perspectives on marketing green credentials and the financial implications of sustainability in the global construction industry.


The report features the opinions of C-level construction industry respondents related to the following:

  • What sustainability means to the industry
  • Factors that drive sustainability measures
  • Barriers that confront effective implementation of sustainability
  • Sustainable and energy efficiency measures and their impact on profitability
  • Methods of marketing green credentials and the use of media channels

Reasons To Buy

  • Drive revenues by understanding future sustainable product investment areas and growth regions
  • Formulate effective sales and marketing strategies by identifying buyer sustainability budgets and areas of investment
  • Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers
  • Identify specific green marketing channels your competitors are using to win business

Key Highlights