CEO Perspectives on Marketing Green Credentials and the Financial Implications of Sustainability in the Global Construction Industry 2012-2013: Survey Intelligence


#149538

52pages

Timetric

$ 700

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Synopsis

  • This report is the result of an extensive survey drawn from Timetrics exclusive panel of leading construction industry executives. The opinions and forward looking statements of 84 C-level industry executives have been captured in our in-depth survey.
  • The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior procurement and marketing decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • The report analyzes sustainability and its financial impact in the global construction industry along with the green marketing initiatives
  • Key topics covered include - perception of sustainability, sustainability in business functions, key drivers of sustainability, barriers to sustainability, key markets for growth, drivers of green marketing, marketing of green credentials, effective channels of promotion, cost saving expectations, impact of sustainability on profits and the impact of carbon tax.

Summary

This report is the result of an extensive survey drawn from Timetrics exclusive panel of leading C-level executives from the companies in the construction industry. As sustainability emerges as a strong theme in the business environment, this report provides CEO perspectives on marketing green credentials and the financial implications of sustainability in the global construction industry.

Scope

The report features the opinions of C-level construction industry respondents related to the following:

  • What sustainability means to the industry
  • Factors that drive sustainability measures
  • Barriers that confront effective implementation of sustainability
  • Sustainable and energy efficiency measures and their impact on profitability
  • Methods of marketing green credentials and the use of media channels

Reasons To Buy

  • Drive revenues by understanding future sustainable product investment areas and growth regions
  • Formulate effective sales and marketing strategies by identifying buyer sustainability budgets and areas of investment
  • Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers
  • Identify specific green marketing channels your competitors are using to win business

Key Highlights

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TABLE OF CONTENT

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Construction Sustainability C-level Survey Respondents

2 Sustainability in the Construction Industry: C-level Respondents
2.1 Perception of Sustainability
2.2 Sustainability in Business Functions
2.2.1 Sustainability in business functions by buyers
2.2.2 Sustainability in business functions by suppliers
2.3 Key Drivers of Sustainability
2.4 Barriers to Sustainability
2.5 Key Markets for Growth

3 Financial Implications of Sustainability: C-level Respondents
3.1 Cost Saving Expectations
3.2 Impact of Sustainability on Profits
3.3 Planned Change in Sustainability Budgets
3.4 Impact of Carbon Tax

4 Marketing Green Initiatives : C-level Respondents
4.1 Drivers of Green Marketing
4.2 Marketing of Green Credentials
4.3 Effective Channels of Promotion

5 Appendix
5.1 Full Survey Results
5.2 Methodology
5.3 Contact Us
5.4 About Timetric
5.5 Disclaimer

Table 1: Total Global Construction Sustainability Survey Respondents by Company Type, 2012
Table 2: Perception of Sustainability by Company Type in the Global Construction Industry (%), 2012
Table 3: Sustainability in Business Functions by Construction Contractors and Project Developers in the Global Construction Industry (%), 2012
Table 4: Sustainability in Business Functions by Construction Industry Suppliers in the Global Construction Industry (%), 2012
Table 5: Key Drivers of Sustainability by Company Type in the Global Construction Industry (%), 2012
Table 6: Barriers to Sustainability by Company Type in the Global Construction Industry (%), 2012
Table 7: Key Markets for Growth in the Global Construction Industry (%), 2013
Table 8: Cost Saving Expectations by Company Type in the Global Construction Industry (%), 2013
Table 9: Impact of Sustainability on Profits by Company Type in the Global Construction Industry (%), 2013
Table 10: Planned Change in Sustainability Budgets by Company Type in the Global Construction Industry (%), 2013
Table 11: Impact of Carbon Tax by Company Type in the Global Construction Industry (%), 2012
Table 12: Drivers of Green Marketing of Suppliers in the Global Construction Industry (%), 2012
Table 13: Marketing of Green Credentials for Suppliers in the Global Construction Industry (%), 2012
Table 14: Effective Channels of Promotion by Suppliers in the Global Construction Industry (%), 2012
Table 15: Full Survey Results Closed Questions

Figure 1: Perception of Sustainability by Company Type in the Global Construction Industry (%), 2012
Figure 2: Sustainability in Business Functions by Construction Contractors and Project Developers in the Global Construction Industry (%), 2012
Figure 3: Sustainability in Business Functions by Suppliers in the Global Construction Industry (%), 2012
Figure 4: Key Drivers of Sustainability by Company Type in the Global Construction Industry (%), 2012
Figure 5: Barriers to Sustainability by Company Type in the Global Construction Industry (%), 2012
Figure 6: Key Markets for Growth in the Global Construction Industry (%), 2013
Figure 7: Cost Saving Expectations by Company Type in the Global Construction Industry (%), 2013
Figure 8: Impact of Sustainability on Profits by Company Type in the Global Construction Industry (%), 2013
Figure 9: Planned Change in Sustainability Budgets by Company Type in the Global Construction Industry (%), 2013
Figure 10: Impact of Carbon Tax by Company Type in the Global Construction Industry (%), 2012
Figure 11: Drivers of Green Marketing of Suppliers in the Global Construction Industry (%), 2012
Figure 12: Marketing of Green Credentials for Suppliers in the Global Construction Industry (%), 2012
Figure 13: Effective Channels of Promotion by Suppliers in the Global Construction Industry (%), 2012