CEO Perspectives on Marketing Spend Activity in the Global Banking Industry 2012-2013: Survey Brief


#149574

36pages

Timetric

$ 700

In Stock


Synopsis

  • This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of C-level respondents consisting of CEOs and other senior level respondents such as managing directors and board members from leading banks and financial institutions. The opinions and forward looking statements of 62 industry executives have been captured in our in-depth survey.
  • The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Middle East and Africa.
  • The report analyzes the marketing expenditure of companies operating in the global banking industry
  • Key topics covered include annual marketing budgets, planned change in marketing expenditure and future investment in media channels

Summary

This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of C-level respondents consisting of CEOs, managing directors and board members from leading banks and financial institutions. This report provides CEO perspectives on marketing spend activity in the global banking industry. 

Scope

The report features the opinions of the global banking industry respondents related to the following:

  • Annual marketing budget
  • Planned change in marketing expenditure
  • Future investment in media channels

Reasons To Buy

  • Reveals the current size of marketing and advertising budgets of banks and other financial institutions in Europe and predicts how expenditure on marketing will change over the next 12 months

Key Highlights

NA

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Global Banking Industry C-level Survey Respondents

2 Marketing Expenditure by the Banking Industry : C-level Respondents
2.1 Annual Marketing Budgets
2.1.1 Annual marketing budgets by company turnover
2.2 Planned Change in Marketing Expenditure
2.2.1 Planned change in marketing expenditure by company turnover
2.3 Future Investment in Media Channels
2.3.1 Future investment in media channels by company turnover

3 Appendix
3.1 Survey Results Closed Questions
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 About VRL Financial News
3.6 Disclaimer

Table 1: Global Banking Industry Survey: C-level Respondents by Company Turnover (%), 2012
Table 2: Annual Marketing Budgets (%), 2012
Table 3: Annual Marketing Budgets by Company Turnover (%), 2012
Table 4: Planned Change in Marketing Expenditure (%), 20122013
Table 5: Planned Change in Marketing Expenditure by Company Turnover (%), 20122013
Table 6: Future Investment in Media Channels (%), 20122013
Table 7: Survey Results Closed Questions

Figure 1: Annual Marketing Budgets (%), 2012
Figure 2: Annual Marketing Budgets by Company Turnover (%), 2012
Figure 3: Planned Change in Marketing Expenditure (%), 20122013
Figure 4: Planned Change in Marketing Expenditure by Company Turnover (%), 20122013
Figure 5: Future Investment in Media Channels (%), 20122013
Figure 6: Future Investment in Media Channels by Company Turnover (Percentage of 'Increase' responses), 20122013