MARKETING TO THE MIDDLE CLASSES - BRAZIL - JANUARY 2018


#1520579

N/A

Mintel

$ 3995

In Stock

Even with a slight improvement of the economy, the Brazilian middle class is still cautious toward its spending and consumption habits. These consumers are looking for ways to save money when shopping all kind of items and are also doing at home, in the most economical way, what they used to do out of home. Online discounts and loyalty programs are great allies of consumers willing to save money, offering customized promotions and price comparison, but there are still barriers putting middle-class consumers off these benefits