Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Austria beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
The economy remains the main influence on consumer behavior. New products and relaunches are not expected to overcome the current financial tension and create a sustainable market movement, with the exception of a few notable products.
What are the key drivers behind recent market changes?
For 2012 the total growth of the economy is said to be around 0.6%. The Eurozone crisis is taking its toll on domestic economic growth, albeit not as harshly as it does in other European countries. In addition, unemployment currently sits at 4.6%, slightly up again from the latest official figures released in June.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Austrian beverage industry and want more detail and analysis on this data. Canadean's Austria Quarterly Beverage Tracker report is ideal for benchmarking total market vs. retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
- Readers are provided with a summary snap shot table showing category growth in Q3 2012 vs. Q3 2011, together with 2011actual volumes, 2012 forecast volumes and projected growth
- An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market.
- Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
- Volumes for Q3 2012 vs. Q3 2011, full year 2011, moving annual totals (MAT) and 2012 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs. low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.
Soft Drinks Packaging Trends