Published by Canadean, the Global Carbonated Report 2012 provides a detailed analysis of the carbonated soft drinks market, with global, regional and individual country data including forecasts to 2015.
Introduction and Landscape
Why was the report written?
The Global Carbonates Report 2012 is an essential guide for anyone with an interest in the global carbonated soft drinks market and forms part of Canadean's best selling series of global soft drinks reports.
What is the current market landscape and what is changing?
With the support of the key multinationals, cola remains the most popular single flavor, trailed by an extensive trail of other options. Its share had been slowly shrinking but began to stabilize in 2004 and represents marginally over 54% of the category
What are the key drivers behind recent market changes?
Despite the advanced maturity of the category volumes were still able to advance in 2011 largely thanks to Asia and Latin America. Although outwardly impressive this only represents a percentage gain of just over 1% which was down on 2010 but an improvement on 2009
What makes this report unique and essential to read?
The Global Carbonates Report for 2012 comprises of data tables and supporting text, providing information at a global, regional and country level. The report is compiled from Canadean's extensive global soft drinks databases which are researched individually by country using our specialist researchers 'on the ground'. Comprising of 82 individual country profiles and 8 regional overviews, plus a global summary, the Global Carbonates Report provides an invaluable guide to the latest trends and forecasts in the Carbonates category worldwide.
Key Features and Benefits
- Dataincludescarbonates consumption volumes (million litres and litres per capita)from 2006 to 2011, with forecasts to 2015.
- Percentage markets shares are provided for segmentation data, packaging data and distribution (2010 and 2011 actuals, plus 2012 forecasts.
- Leading companies' market shares for 2010 and 2011 are provided.
- A market valuation is provided for eachcountry and, where applicable, new products in 2011 are identified by country.
- Supporting text includes commentary on current and emerging trends, segmentation, packaging, distribution, pricing/valuation and where applicable, functional products and private label.
- Key Market Issues
- Four regions - Australasia, East Europe, MENA combined plus North America - actually suffered a volume contraction in 2011. Latin America and Asia registered an increase in consumption which overall helped the category grow during the year.
- Per capita consumption rose marginally in Asia, Latin America and West Europe but fell in all other regions
- Low calorie carbonates are losing share. Whilst society may have concerns over obesity, which should ultimately favor low calorie drinks, consumers are also wary of artificial sweeteners
- The Off-premise channel not only accounts for the vast majority of carbonate sales, its contribution continues to expand, no doubt influenced by cautious consumers cutting back on out-of-home entertainment as they await economic recovery
- Low calorie carbonates have a broad global presence but tend to have their lowest visibility in developing markets. Their highest volume penetration is to be found in Australia where they now account for more than a third of category sales. Their representation is slightly lower in North America but it is here that they achieve their highest per capita levels.
- Cola is the lead flavor in all regions and represents half or more of all category volumes in Australasia, Latin America, North America and West Europe. Its share is lowest in developing markets which often exhibit preferences for more localized tastes, such as malta in Nigeria and kvass in East Europe
- The bottle is the preferred pack type in all regions except North America where over three quarters of the market is in cans due to the popularity of the multi-pack. The high cost of raw materials reduces the appeal of the can in more price sensitive markets