Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in 2013 in the European Asset Finance Industry: Survey Intelligence


#154626

42pages

Timetric

$ 700

In Stock

Synopsis
This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
The research is based on primary survey research conducted by Timetric and VRL accessing B2B panels comprised of senior decision makers and leading asset finance institutions.
The geographical scope of the research is drawing on the activity and expectations of leading industry players across Europe
The report covers data and analysis on asset finance industry: marketing expenditure activity and marketing and sales behaviors and strategies in 2013
Key topics covered include annual marketing budgets, planned change in marketing expenditure, future investment in media channels, key marketing objectives, key marketing initiatives: budget allocations, essential amendments to marketing activities in 2013, critical success factors for choosing a marketing agency and industry leaders

Summary
"Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in 2013 in the European Asset Finance Industry: Survey Intelligence" report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading asset finance industry companies in Europe. The report provides insights into the European asset finance industry marketing behavior and expectations regarding expenditure and investments in specific media channels. This report also identifies the key marketing aims and strategies companies will be adopting to address the current market conditions. In addition, the report also aims to identify key amendments of marketing activities, the most important criteria for marketing agency selection, and budget allocations to key marketing strategies.

Scope
The report features the opinions of the European asset finance industry respondents related to the following:
Annual marketing budgets
Planned change in marketing expenditure
Future investment in media channels
Key marketing objectives
Key marketing initiatives: budget allocations
Essential amendments to marketing activities in 2013
Critical success factors for choosing a marketing agency

Reasons To Buy
Benchmark your sales and marketing spend with industry peers to effectively determine strategy
Identify the specific marketing approaches your competitors are using to win business

Key Highlights
NA
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
2 European Asset Finance Industry Marketing Spend Activity
2.1 Annual Marketing Budget
2.1.1 Annual marketing budgets by company type
2.2 Planned Change in Marketing Expenditure
2.2.1 Planned change in marketing expenditure by company type
2.3 Future Investment in Media Channels
2.3.1 Future investment in media channels by company type
3 Marketing and Sales Behaviors and Strategies in 2013
3.1 Key Marketing Objectives
3.1.1 Key marketing objectives by company type
3.2 Key Marketing Initiatives: Budget Allocation
3.2.1 Key marketing initiatives: budget allocation by asset finance lenders
3.2.2 Key marketing initiatives: budget allocation by suppliers
3.3 Essential Amendments to Marketing Activities in 2013
3.3.1 Amendments to marketing activities by company type
3.4 Critical Success Factors for Choosing a Marketing Agency
3.4.1 Critical success factors by company type
4 Appendix
4.1 Survey Results Closed Questions
4.2 Methodology
4.3 Contact Us
4.4 About Timetric
4.5 About VRL Financial News
4.6 Disclaimer Table 1: Total European Asset Finance Industry Survey Respondents by Company Type, 2012
Table 2: European Asset Finance Industry Respondents by Job Role (%), 2012
Table 3: European Asset Finance Industry Respondents by Company Turnover (%), 2012
Table 4: Annual Marketing Budgets by Company Type in the European Asset Finance Industry (%), 2012
Table 5: Planned Change in Marketing Expenditure by Company Type in the European Asset Finance Industry (%), 2013
Table 6: Future Investment in Media Channels by Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 7: Future Investment in Media Channels by Suppliers to the European Asset Finance Industry (%), 2013
Table 8: Key Marketing Objectives of Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 9: Key Marketing Objectives of Suppliers to the European Asset Finance Industry (%), 2013
Table 10: Key Marketing Initiatives: Budget Allocation by Asset Finance Lenders in the European Asset Finance Industry (%), 2012
Table 11: Key Marketing Initiatives: Budget Allocation by Suppliers to the European Asset Finance Industry (%), 2012
Table 12: Amendments to Marketing Activities by Company Type in the European Asset Finance Industry (%), 2013
Table 13: Critical Factors for Choosing a Marketing Agency by Asset Finance Lenders in the European Asset Finance Industry (%), 2012
Table 14: Critical Factors for Choosing a Marketing Agency by Suppliers to the European Asset Finance Industry (%), 2012
Table 15: Survey Results Closed QuestionsFigure 1: Annual Marketing Budgets by Company Type in the European Asset Finance Industry (%), 2012
Figure 2: Planned Change in Marketing Expenditure by Company Type in the European Asset Finance Industry (%), 2013
Figure 3: Future Investment in Media Channels by Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 4: Future Investment in Media Channels by Suppliers to the European Asset Finance Industry (%), 2013
Figure 5: Key Marketing Objectives of Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 6: Key Marketing Objectives of Suppliers to the European Asset Finance Industry (%), 2013
Figure 7: Key Marketing Initiatives: Budget Allocation by Asset Finance Lenders in the European Asset Finance Industry (%), 2012
Figure 8: Key Marketing Initiatives: Budget Allocation by Suppliers to the European Asset Finance Industry (%), 2012
Figure 9: Amendments to Marketing Activities by Company Type in the European Asset Finance Industry (%), 2013
Figure 10: Critical Factors for Choosing a Marketing Agency by Asset Finance Lenders in the European Asset Finance Industry (%), 2012
Figure 11: Critical Factors for Choosing Marketing Agency by Suppliers to the European Asset Finance Industry (%), 2012