This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
The research is based on primary survey research conducted by Timetric and VRL accessing B2B panels comprised of senior decision makers and leading asset finance institutions.
The geographical scope of the research is drawing on the activity and expectations of leading industry players across Europe
The report covers data and analysis on asset finance industry marketing expenditure activity
Key topics covered include annual marketing budgets, planned change in marketing expenditure and future investment in media channels
"Marketing Spend Activity in the European Asset Finance Industry: Survey Brief" report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading asset finance industry companies in Europe. This report reveals the current size of marketing and advertising budgets of asset finance lenders and suppliers to the industry, and predicts how expenditure on marketing will change over the next 12 months. As such, this report provides insights into the European asset finance industry marketing behavior and expectations regarding expenditure and investments in specific media channels.
The report features the opinions of the European asset finance industry respondents related to the following:
Annual marketing budgets
Planned change in marketing expenditure
Future investment in media channels
Reasons To Buy
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