Marketing Spend Activity in the European Asset Finance Industry: Survey Brief


#154630

28pages

Timetric

$ 700

In Stock

Synopsis
This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
The research is based on primary survey research conducted by Timetric and VRL accessing B2B panels comprised of senior decision makers and leading asset finance institutions.
The geographical scope of the research is drawing on the activity and expectations of leading industry players across Europe
The report covers data and analysis on asset finance industry marketing expenditure activity
Key topics covered include annual marketing budgets, planned change in marketing expenditure and future investment in media channels

Summary
"Marketing Spend Activity in the European Asset Finance Industry: Survey Brief" report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading asset finance industry companies in Europe. This report reveals the current size of marketing and advertising budgets of asset finance lenders and suppliers to the industry, and predicts how expenditure on marketing will change over the next 12 months. As such, this report provides insights into the European asset finance industry marketing behavior and expectations regarding expenditure and investments in specific media channels.

Scope
The report features the opinions of the European asset finance industry respondents related to the following:
Annual marketing budgets
Planned change in marketing expenditure
Future investment in media channels

Reasons To Buy
Benchmark your sales and marketing spend with industry peers to effectively determine strategy

Key Highlights
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1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
2 European Asset Finance Industry Marketing Spend Activity
2.1 Annual Marketing Budget
2.1.1 Annual marketing budgets by company type
2.2 Planned Change in Marketing Expenditure
2.2.1 Planned change in marketing expenditure by company type
2.3 Future Investment in Media Channels
2.3.1 Future investment in media channels by company type
3 Appendix
3.1 Survey Results Closed Questions
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 About VRL Financial News
3.6 Disclaimer Table 1: Total European Asset Finance Industry Survey Respondents by Company Type, 2012
Table 2: European Asset Finance Industry Respondents by Job Role (%), 2012
Table 3: European Asset Finance Industry Respondents by Company Turnover (%), 2012
Table 4: Annual Marketing Budgets by Company Type in the European Asset Finance Industry (%), 2012
Table 5: Planned Change in Marketing Expenditure by Company Type in the European Asset Finance Industry (%), 2013
Table 6: Future Investment in Media Channels by Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 7: Future Investment in Media Channels by Suppliers to the European Asset Finance Industry (%), 2013
Table 8: Survey Results Closed QuestionsFigure 1: Annual Marketing Budgets by Company Type in the European Asset Finance Industry (%), 2012
Figure 2: Planned Change in Marketing Expenditure by Company Type in the European Asset Finance Industry (%), 2013
Figure 3: Future Investment in Media Channels by Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 4: Future Investment in Media Channels by Suppliers to the European Asset Finance Industry (%), 2013