This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
The research is based on primary survey research conducted by Timetric and VRL accessing B2B panels comprised of senior decision makers and leading asset finance institutions.
The geographical scope of the research is drawing on the activity and expectations of leading industry players across Europe
The report covers data and analysis on marketing and sales behaviors and strategies in 2013
Key topics covered include key marketing objectives, key marketing initiatives: budget allocations, essential amendments to marketing activities in 2013 and critical success factors for choosing a marketing agency
"Marketing and Sales Behaviors and Strategies in 2013 in the European Asset Finance Industry: Survey Brief" report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading asset finance industry companies in Europe. This report identifies the key marketing aims and strategies companies will be adopting to address the current market conditions. In addition, the report also aims to identify key amendments of marketing activities, the most important criteria for marketing agency selection, and budget allocations to key marketing strategies.
- The report features the opinions of the European asset finance industry respondents related to the following:
- Key marketing objectives
- Key marketing initiatives: budget allocations
- Essential amendments to marketing activities in 20122013
- Critical success factors for choosing a marketing agency
Reasons To Buy
- Identify the specific marketing approaches your competitors are using to win business