Marketing Green Credentials and Financial Implications of Sustainability in the European Construction Industry: Survey Intelligence


#155040

90pages

Timetric

$ 700

In Stock


Synopsis

  • The report is based on primary surveys conducted by Timetric accessing its B2B panels comprised of senior business decision makers from the European construction industry. The opinions and forward looking statements on sustainability management of 140 industry executives are captured in our in-depth survey
  • The geographical scope of the research is European drawing on the activity and expectations of leading industry players across the region
  • The report analyzes sustainability and its financial impact in the European construction industry along with the green marketing initiatives
  • Key topics covered include - perception of sustainability, sustainability in business functions, key drivers of sustainability, barriers to sustainability, key markets for growth, cost saving expectations, impact of sustainability on profits, planned change in sustainability budgets, impact of carbon tax, drivers of green marketing, marketing of green credentials and effective channels of promotion

Summary

Marketing Green Credentials and Financial Implications of Sustainability in the European Construction Industry: Survey Intelligence is the result of an extensive survey drawn from Timetrics exclusive panel of leading construction industry companies in Europe. As sustainability emerges as a strong theme in the business environment, this report provides the reader with a definitive analysis of what sustainability means to the construction industry and how it is being implemented. Furthermore, this report aims to examine the green marketing initiatives of the European construction industry, providing an insight into the key drivers that help promote green marketing activities. The report also provides access to information categorized by buyers, suppliers and company turnover.

Scope

The report features the opinions of European construction industry respondents related to the following:

  • What sustainability means to the industry
  • Factors that drive sustainability measures
  • Barriers that confront effective implementation of sustainability
  • Sustainable and energy efficiency measures and their impact on profitability
  • Methods of marketing green credentials and the use of media channels

Reasons To Buy

  • Drive revenues by understanding future sustainable product investment areas and growth regions
  • Formulate effective sales and marketing strategies by identifying buyer sustainability budgets and areas of investment 
  • Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers
  • Identify specific green marketing channels your competitors are using to win business

Key Highlights

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