Marketing Green Credentials and Financial Implications of Sustainability in the European Construction Industry: Survey Intelligence


#155040

90pages

Timetric

$ 700

In Stock


Synopsis

  • The report is based on primary surveys conducted by Timetric accessing its B2B panels comprised of senior business decision makers from the European construction industry. The opinions and forward looking statements on sustainability management of 140 industry executives are captured in our in-depth survey
  • The geographical scope of the research is European drawing on the activity and expectations of leading industry players across the region
  • The report analyzes sustainability and its financial impact in the European construction industry along with the green marketing initiatives
  • Key topics covered include - perception of sustainability, sustainability in business functions, key drivers of sustainability, barriers to sustainability, key markets for growth, cost saving expectations, impact of sustainability on profits, planned change in sustainability budgets, impact of carbon tax, drivers of green marketing, marketing of green credentials and effective channels of promotion

Summary

Marketing Green Credentials and Financial Implications of Sustainability in the European Construction Industry: Survey Intelligence is the result of an extensive survey drawn from Timetrics exclusive panel of leading construction industry companies in Europe. As sustainability emerges as a strong theme in the business environment, this report provides the reader with a definitive analysis of what sustainability means to the construction industry and how it is being implemented. Furthermore, this report aims to examine the green marketing initiatives of the European construction industry, providing an insight into the key drivers that help promote green marketing activities. The report also provides access to information categorized by buyers, suppliers and company turnover.

Scope

The report features the opinions of European construction industry respondents related to the following:

  • What sustainability means to the industry
  • Factors that drive sustainability measures
  • Barriers that confront effective implementation of sustainability
  • Sustainable and energy efficiency measures and their impact on profitability
  • Methods of marketing green credentials and the use of media channels

Reasons To Buy

  • Drive revenues by understanding future sustainable product investment areas and growth regions
  • Formulate effective sales and marketing strategies by identifying buyer sustainability budgets and areas of investment 
  • Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers
  • Identify specific green marketing channels your competitors are using to win business

Key Highlights

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TABLE OF CONTENT

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of European Construction Industry Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Sustainability in the construction industry
2.1 Perception of Sustainability
2.1.1 Perception of sustainability by buyers
2.1.2 Perception of sustainability by suppliers
2.1.3 Perception of sustainability by company turnover
2.2 Sustainability in Business Functions
2.2.1 Sustainability in business functions by buyers
2.2.2 Sustainability in business functions by suppliers
2.2.3 Sustainability in business functions by turnover
2.3 Key Drivers of Sustainability
2.3.1 Key drivers of sustainability for buyers
2.3.2 Key drivers of sustainability for suppliers
2.3.3 Key drivers of sustainability by turnover
2.4 Barriers to Sustainability
2.4.1 Barriers to sustainability for buyers
2.4.2 Barriers to sustainability for suppliers
2.4.3 Barriers to sustainability by turnover
2.5 Key Markets for Growth
2.5.1 Key markets for growth for buyers
2.5.2 Key markets for growth for suppliers
2.5.3 Key markets for growth by turnover

3 Financial Implications of Sustainability
3.1 Cost Saving Expectations
3.1.1 Cost saving expectations of buyers
3.1.2 Cost saving expectations of suppliers
3.1.3 Cost saving expectations by turnover
3.2 Impact of Sustainability on Profits
3.2.1 Impact of sustainability on profits of buyers
3.2.2 Impact of sustainability on profits of suppliers
3.2.3 Impact of sustainability on profits of turnover
3.3 Planned Change in Sustainability Budgets
3.3.1 Planned change in sustainability budgets for buyers
3.3.2 Planned change in sustainability budgets for suppliers
3.3.3 Planned change in sustainability budgets by turnover
3.4 Impact of Carbon Tax
3.4.1 Impact of carbon tax on buyers
3.4.2 Impact of carbon tax on suppliers
3.4.3 Impact of carbon tax by turnover

4 Marketing Green Initiatives
4.1 Drivers of Green Marketing
4.1.1 Drivers of green marketing by turnover
4.2 Marketing of Green Credentials
4.2.1 Marketing of green credentials by turnover
4.3 Effective Channels of Promotion
4.3.1 Effective channels of promotion by turnover

5 Appendix
5.1 Full Survey Results
5.2 Methodology
5.3 Contact Us
5.4 About Timetric
5.5 Disclaimer

Table 1: Europe Construction Industry Survey Respondents by Company Type, 2012
Table 2: Buyer Respondents by Job Role in the European Construction Industry (%), 2012
Table 3: Buyer Respondents by Company Turnover in the European Construction Industry (%), 2012
Table 4: Supplier Respondents by Job Role in the European Construction Industry (%), 2012
Table 5: Supplier Respondents by Company Turnover in the European Construction Industry (%), 2012
Table 6: Perception of Sustainability by Buyers in the European Construction Industry (%), 2012
Table 7: Perception of Sustainability by Suppliers in the European Construction Industry (%), 2012
Table 8: Perception of Sustainability by Company Turnover in the European Construction Industry (%), 2012
Table 9: Sustainability in Business Functions by Construction Contractors and Project Developers in the European Construction Industry (%), 2012
Table 10: Sustainability in Business Functions by Suppliers in the European Construction Industry (%), 2012
Table 11: Key Drivers of Sustainability for Buyers in the European Construction Industry (%), 2012
Table 12: Key Drivers of Sustainability for Suppliers in the European Construction Industry (%), 2012
Table 13: Key Drivers of Sustainability by Company Turnover in the European Construction Industry (%), 2012
Table 14: Barriers to Sustainability for Buyers in the European Construction Industry (%), 2012
Table 15: Barriers to Sustainability for Suppliers in the European Construction Industry (%), 2012
Table 16: Barriers to Sustainability by Company Turnover in the European Construction Industry (%), 2012
Table 17: Key Markets for Growth for Construction Contractors and Project Developers in the European Construction Industry (%), 2013
Table 18: Key Markets for Growth for Construction Equipment and Materials Suppliers in the European Construction Industry (%), 2013
Table 19: Key Markets for Growth for Other Construction Industry Suppliers in the European Construction Industry (%), 2013
Table 20: Cost Saving Expectations of Buyers in the European Construction Industry (%), 2013
Table 21: Cost Saving Expectations of Suppliers in the European Construction Industry (%), 2013
Table 22: Cost Saving Expectations by Company Turnover in the European Construction Industry (%), 2013
Table 23: Impact of Sustainability on Profits of Buyers in the European Construction Industry (%), 2013
Table 24: Impact of Sustainability on Profits of Suppliers in the European Construction Industry (%), 2013
Table 25: Impact of Sustainability on Profits of Company Turnover in the European Construction Industry (%), 2013
Table 26: Planned Change in Sustainability Budgets for Buyers in the European Construction Industry (%), 2013
Table 27: Planned Change in Sustainability Budgets for Suppliers in the European Construction Industry (%), 2013
Table 28: Planned Change in Sustainability Budgets by Company Turnover in the European Construction Industry (%), 2013
Table 29: Impact of Carbon Tax on Buyers in the European Construction Industry (%), 2013
Table 30: Impact of Carbon Tax on Suppliers in the European Construction Industry (%), 2013
Table 31: Impact of Carbon Tax by Company Turnover in the European Construction Industry (%), 2013
Table 32: Drivers of Green Marketing of Suppliers in the European Construction Industry (%), 2012
Table 33: Drivers of Green Marketing by Turnover in the European Construction Industry (%), 2012
Table 34: Marketing of Green Credentials for Suppliers in the European Construction Industry (%), 2012
Table 35: Marketing of Green Credentials by Company Turnover in the European Construction Industry (%), 2012
Table 36: Effective Channels of Promotion by Suppliers in the European Construction Industry (%), 2012
Table 37: Effective Channels of Promotion by Company Turnover in the European Construction Industry (%), 2012
Table 38: Survey Results Closed Questions
Figure 1: Perception of Sustainability by Buyers in the European Construction Industry (%), 2012
Figure 2: Perception of Sustainability by Suppliers in the European Construction Industry (%), 2012
Figure 3: Perception of Sustainability by Company Turnover in the European Construction Industry (%), 2012
Figure 4: Sustainability in Business Functions by Construction Contractors and Project Developers in the European Construction Industry (%), 2012
Figure 5: Sustainability in Business Functions by Suppliers in the European Construction Industry (%), 2012
Figure 6: Sustainability in Business Functions by Company Turnover in the European Construction Industry (%), 2012
Figure 7: Key Drivers of Sustainability by Buyers and Suppliers in the European Construction Industry (%), 2012
Figure 8: Key Drivers of Sustainability for Buyers in the European Construction Industry (%), 2012
Figure 9: Key Drivers of Sustainability for Suppliers in the European Construction Industry (%), 2012
Figure 10: Key Drivers of Sustainability by Company Turnover in the European Construction Industry (%), 2012
Figure 11: Barriers to Sustainability for Buyers in the European Construction Industry (%), 2012
Figure 12: Barriers to Sustainability for Suppliers in the European Construction Industry (%), 2012
Figure 13: Barriers to Sustainability by Company Turnover in the European Construction Industry (%), 2012
Figure 14: Key Markets for Growth in the European Construction Industry, 2013
Figure 15: Key Markets for Growth for Construction Contractors and Project Developers in the European Construction Industry (%), 2013
Figure 16: Key Markets for Growth for Construction Equipment and Materials Suppliers in the European Construction Industry (%), 2013
Figure 17: Key Markets for Growth for Other Construction Industry Suppliers in the European Construction Industry (%), 2013
Figure 18: Key Markets for Growth by Company Turnover (%), 2013
Figure 19: Cost Saving Expectations of Buyers in the European Construction Industry (%), 2013
Figure 20: Cost Saving Expectations of Suppliers in the European Construction Industry (%), 2013
Figure 21: Cost Saving Expectations by Company Turnover in the European Construction Industry (%), 2013
Figure 22: Impact of Sustainability on Profits of Buyers in the European Construction Industry (%), 2013
Figure 23: Impact of Sustainability on Profits of Suppliers in the European Construction Industry (%), 2013
Figure 24: Impact of Sustainability on Profits of Company Turnover in the European Construction Industry (%), 2013
Figure 25: Planned Change in Sustainability Budgets for Buyers in the European Construction Industry (%), 2013
Figure 26: Planned Change in Sustainability Budgets for Suppliers in the European Construction Industry (%), 2013
Figure 27: Planned Change in Sustainability Budgets by Company Turnover in the European Construction Industry (%), 2013
Figure 28: Impact of Carbon Tax on Buyers in the European Construction Industry (%), 2013
Figure 29: Impact of Carbon Tax on Suppliers in the European Construction Industry (%), 2013
Figure 30: Impact of Carbon Tax by Company Turnover in the European Construction Industry (%), 2013
Figure 31: Drivers of Green Marketing of Suppliers in the European Construction Industry (%), 2012
Figure 32: Drivers of Green Marketing by Turnover in the European Construction Industry (%), 2012
Figure 33: Marketing of Green Credentials for Suppliers in the European Construction Industry (%), 2012
Figure 34: Marketing of Green Credentials by Company Turnover in the European Construction Industry (%), 2012
Figure 35: Effective Channels of Promotion by Suppliers in the European Construction Industry (%), 2012
Figure 36: Effective Channels of Promotion by Company Turnover in the European Construction Industry (%), 2012