Worldwide Tablet Industry Development Trends and its Clout in the Post-PC Era



Market Intelligence & Consulting Institute

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Being one of products with high growth momentum in recent years, tablets not only have created a unique market segment but also have further eroded the netbook PC share. The burgeoning market opportunities have induced the vast majority of companies to set foot in this segment. Three years later, the tablet industry has become highly concentrated. Following the unveiling of Windows 8/RT, tablets have been evolving from being entertainment- to business-centric. With three operating systems competing with each other in the tablet industry, it is anticipated that the competition will become highly intense. This report profiles the development trends of global tablet industry, its subsequent effect on the PC industry, and examines different product strategies adopted by leading tablet branded vendors.
Table of Contents

1. Rise of Tablet Reshuffles the PC Industry Landscape

2. Development of the Global Tablet Market
2.1 Tablet Growth Momentum Remains
2.2 Competition of iOS and Windows OS in the Enterprise Market Intensifying
2.3 Pricing Key to Determine Future of Windows 8/RT Products
2.4 Small-size Tablet Shipment Bouncing Back; Industry Concentration Intensifying
2.5 Competition among Branded Vendors Intensifying on Windows 8/RT Launch
2.6 Apple's iOS Sustains Tablet Dominance

3. Development of the Global Tablet Industry
3.1 Tablet Vendors Diversify with Differnet Product Strategies
3.2 Samsung's Product Strategy in Line with Industry's New Product Rollouts
3.3 Transformer Series Helping Asus Revitalize Brand Image
3.4 Apple iPad to Double Shipment Growth of MacBook Air
3.5 Amazon Focuses on Content- and Cloud-based Services through Tablets

4. The Subsequent Effect of Tablet on the PC Industry
4.1 Emergence of Tablets Stirs Branded Mobile PC Rankings
4.2 Apple and Google Aim to Secure Footholds in the Mobile PC Market
4.3 Microsoft Hinges on Windows Office Competitiveness
4.4 Microsoft Aims for Cloud-based Service Platform Creation
4.5 Apple's Converged Operating System User Experience

5. Conclusion


Figure 1 Desktop PC and Notebook PC Shipment Volume and Growth, 2002 - 2010
Figure 2 Notebook PC and Tablet Shipment Volume and Growth, 2011 - 2013
Figure 3 Global Tablet Shipment Volume, 2010 - 2017
Figure 4 Microsoft's Opportunities Expected from Windows 8/RT Tablets
Figure 5 Tablet Price Point versus Panel Size, 2012
Figure 6 Global Tablet Shipment Share by Panel Size, 2010 - 2013
Figure 7 Global Tablet Shipment Share by Branded Vendor, 2012
Figure 8 Global Tablet Shipment Share by Operating System, 2011 - 2015
Figure 9 Global Branded Vendors' Strategy for Tablets
Figure 10 Samsung's Mobile PC Product Development Roadmap
Figure 11 Asus Mobile PC Market Share by Region, 2Q 2012
Figure 12 Asus Mobile PC Market Share Growth by Region, 2Q 2011 -2Q 2012
Figure 13 Apple's Market Share by Product Type, 2012
Figure 14 Amazon Products' Shipment Volume and Retail Price, 3Q 2011 - 4Q 2012
Figure 15 Amazon's Service Development Roadmap
Figure 16 Global Mobile PC Shipment Volume by Branded Vendor, 2010 - 2012
Figure 17 Global Mobile PC Shipment Share by Operating System, 2010 - 2012
Figure 18 Microsoft's Product Positioning Strategy for Windows 8/RT Tablets
Figure 19 Windows 8 New Features
Figure 20 Microsoft Cloud Service Development
Figure 21 Apple's Integrated Operating System User Experience
Figure 22 Panel Size and Resolution Specifications of Apple Products