CEO Perspectives on Marketing and Sales Behaviors and Strategies in 2013 in the European Asset Finance Industry: Survey Brief


#155742

27pages

Timetric

$ 700

In Stock


Synopsis
  • This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of CEO-level executives from leading asset finance companies in Europe. The opinions and forward looking statements of 48 industry executives have been captured in our in-depth survey.
  • The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading asset finance institutions.
  • The report covers data and analysis on marketing and sales behaviors and strategies in 2013
  • Key topics covered include key marketing objectives, key marketing initiatives: budget allocations, essential amendments to marketing activities in 2013 and critical success factors for choosing a marketing agency

Summary

"CEO Perspectives on Marketing and Sales Behaviors and Strategies in 2013 in the European Asset Finance Industry: Survey Brief" report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of C-level executives from leading asset finance industry companies in Europe. This report provides the reader with a definitive analysis of the European asset finance industry outlook, and explores how business opportunities and demands are expected to change over 2013. This report not only provides access to the opinions and strategies of business decision makers and competitors, but also examines the actions surrounding business priorities.

Scope

The report features the opinions of the European asset finance industry respondents related to the following:

  • Key marketing objectives
  • Key marketing initiatives: budget allocations
  • Essential amendments to marketing activities in 20122013
  • Critical success factors for choosing a marketing agency

Reasons To Buy

  • Identify the specific marketing approaches your competitors are using to win business

Key Highlights

NA
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents

2 Marketing and Sales Behaviour and Strategies in 2013: C-Level Respondents
2.1 Key Marketing Objectives
2.2 Key Marketing Initiatives: Budget Allocation
2.3 Essential Amendments to Marketing Activities in 2013
2.4 Critical Success Factors for Choosing a Marketing Agency

3 Appendix
3.1 Survey Results Closed Questions
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 About VRL Financial News
3.6 Disclaimer

Table 1: Total European Asset Finance Industry Survey Respondents by Company Type, 2012
Table 2: Key Marketing Objectives in the European Asset Finance Industry (%), 2013
Table 3: Key Marketing Initiatives: Budget Allocation in the European Asset Finance Industry (%), 2012
Table 4: Amendments to Marketing Activities in the European Asset Finance Industry (%), 2013
Table 5: Critical Factors for Choosing Marketing Agency in the European Asset Finance Industry (%), 2012
Table 6: Survey Results Closed Questions

Figure 1: Key Marketing Objectives in the European Asset Finance Industry (%), 2013
Figure 2: Key Marketing Initiatives: Budget Allocation in the European Asset Finance Industry (%), 2012
Figure 3: Amendments to Marketing Activities in the European Asset Finance Industry (%), 2013
Figure 4: Critical Factors for Choosing Marketing Agency in the European Asset Finance Industry (%), 2012