China Mobile Game Industry Report, 2012-2015



SinoMarketInsight (SMI)

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China Mobile Game Industry Report, 2012-2015 released by Sino Market Insight forecasts that Chinese mobile game market will value RMB 9.67 billion in 2015, with the CAGR of 26.3%; in 2015, there will be 336 million mobile game users in China, with the CAGR of 21.6%.

In 2011, Chinese mobile stand-alone games generated the revenue of RMB2.55 billion, and the market share dropped from 80.8% in 2010 to 69.9%; mobile online games brought the revenue of RMB1.097 billion, and the market share increased from 19.2% in 2010 to 30.1%. Currently, paid download still prevails in the mobile game market. With the popularization of wireless broadband network and smart phone as well as the promotion of free download combined with props charges or advertising, mobile games have great potentials in the future.

Chinese mobile game industry has three development trends. First, the market competition will shift to the smartphone operating platforms. Second, multi-terminal interoperability, and it will be an increasingly evident trend that web games will be transplanted to mobile terminals. Third, the competition in smartphone operating platforms will emerge. Independent user platforms represented by Tencent have showed advantages.

From 2011-2012, IOS and Android smartphones developed quickly. Mobile game developers (such as Beijing Pearl in Palm, Hui Yue Tian Cheng, T4Game and WiSTONE) that entered the field earlier witnessed rapid development.

China Mobile Game Industry Report, 2012-2015 includes eight chapters and more than 170 charts. It analyzes market size and competitive patterns; industry chain (CP, SP, mobile operators, third-party operating platforms, payment channels, etc.); user behaviors. In addition, this report focuses on the operation and development trends of 17 Chinese mobile game enterprises as well as seven key global mobile game enterprises.