China Advertising Industry Report, 2012-2015



SinoMarketInsight (SMI)

$ 1899

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As of 2011, there were 296,000 advertising business firms in China, a 21.8% year-on-year rise, with the advertising workforce of 1.673 million and advertising revenue of RMB312.56 billion, up 13.03% and 33.54% respectively from the same period of last year.

In June, 2012, the State Administration for Industry & Commerce of the Peoples Republic of China released the Twelfth Five-Year Plan for the Development of Advertising Industry, which put forward that during the 12th Five-Year Plan period (2011-2015) Chinas advertising turnover should keep an annual growth rate of around 12%. In 2015, there will emerge ten or more large backbone advertising companies with annual advertising revenue of over RMB5 billion; more than 50 advertising companies with annual advertising turnover of more than RMB1 billion; and in excess of 100 advertising companies with annual advertising turnover of over RMB100 million.

Additionally, the Twelfth Five-Year Plan also encourages construction of advertisement industrial park areas, and it is expected that, till 2015, at least 15 national advertisement industry parks will be built. By April, 2012, China had issued the licenses for the first batch of 9 national advertisement industry parks consisting of Beijing Advertisement Industry Park, Shanghai Advertisement Industry Park, Nanjing Advertisement Industry Park, Qingdao Advertisement Industry Park, Guangdong Advertisement Industry Park, etc.

This report by SinoMarketInsight mainly covers seven chapters and highlights the followings: the political, economic and international environments for the development of Chinese advertising industry, industrial chains, market size and forecast, competition pattern, consumer market and hot events as well as the market size and prediction of advertising industry segments in China, the operation of six global leading advertisng groups, the business development and operational analysis of key companies in Chinese advertisng industry, and the advertising industry development tendencies during 2012-2015.