Lifestage Marketing in Financial Services - US - January 2013


#164340

144pages

Mintel

$ 3995

In Stock


There is always a difference among generations in how they think, communicate, and perceive the world. While the recession has forced the generations to have some common goals, there are vast differences in how they expect the financial industry to help them reach those goals. The challenge for the industry is how to adapt to the requirements of the younger generation while still meeting the needs of their older clients